How do you woo the brand ambassadors you want? Follow these four steps. December 6, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Brand ambassador strategies have lately gone mainstream, as more and more companies become eager to harness the power of referrals through effective ambassadorRead More

If your website takes more than four seconds to load, you’ve already lost a quarter of your visitors. December 6, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own.  The ecommerce industry is growing rapidly every year, but that doesn’t mean that all ecommerce businesses are growing at theRead More

December 6, 2018 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. A presence on social media can doRead More

Social media won’t accept advertising from either industry. Here’s the work-around. December 6, 2018 4 min read Any green entrepreneur knows the problem well: Major social media platforms won’t run cannabis ads. They’re shut out of Facebook, Instagram, Twitter, Snapchat, and even spammy services like Taboola and Outbrain — theRead More

Previously in our “Collective Wisdom” series, we’ve covered pre-planning for content marketing success, the art of crafting powerful content, enduring and often-overlooked content creation best practices, and how to use a number of tried and true content promotion tactics. Now let’s dig into several spicy ways to take existing contentRead More

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: You know the CrossFit brand is an amazing, powerful brand and if you were a gym owner and you started a CrossFit Box or gym, there was aRead More

Marketing Podcast with Matt ScanlonPodcast Transcript This week on the Duct Tape Marketing podcast, I sit down with Matt Scanlon, owner of The Hill KC in Kansas City. Formerly known as CrossFit Memorial Hill, the business began as a CrossFit gym. Once Scanlon began running the gym, he started to noticeRead More

For every six employees, there is one doing what he or she can to tear your brand apart. December 5, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. On Oct. 27, 2015, outdoor recreation specialty retailer REI sent a letter to its 5.5 million co-op members. ItRead More

The key is to success is to integrate influencers into your marketing team. December 5, 2018 9 min read Opinions expressed by Entrepreneur contributors are their own. Influencer marketing is a hybrid of old and new marketing tools. It takes the idea of the celebrity endorsement and reconfigures it toRead More

It’s that time of year, B2B marketers. As the holiday seasons kicks into high gear and the countdown to a new year accelerates, we all find ourselves looking into our figurative crystal balls to gauge what the new year will bring, and how we’ll improve ourselves and our content marketingRead More