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If you’re basing your sales strategies on this principle, you might not get the desired results. Opinions expressed by Entrepreneur contributors are their own. If you’re like most people, you might have investments in a mutual fund. It could be a direct contribution or indirect like a 401(k). But, here’sRead More

Welcome to the fifth installment in our “Collective Wisdom” series of content marketing strategy articles. In this issue, we’ll dig into the multifaceted and sometimes daunting world of promoting content, featuring wisdom and examples from some of the world’s top digital marketers. Previously we’ve covered pre-planning for content marketing success,Read More

The good news for your company is that AR is widely available to nearly anyone who wants to adapt it — using a tool which, would you believe, is on Facebook? November 28, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. It’s the most wonderful timeRead More

Putting all of your marketing eggs in the social media basket is a dangerous game. November 28, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Fake news. Algorithm changes. Election interference. Cambridge Analytica. GDPR. While some people may have believed that Facebook was infallible, it’s undeniableRead More

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Leadership is leadership. Doesn’t matter what role you’re in, if you’re running a company, if you’re an elected official. In this episode of the Duct Tape Marketing Podcast,Read More

Marketing Podcast with Jason KanderPodcast Transcript Since recording this interview, Jason Kander announced that he was taking a step back from political life to deal with depression and PTSD symptoms he was experiencing as a result of his tour in Afghanistan. Kander bravely and candidly addressed his decision, in an effortRead More

The Industry expert urges companies to be relevant, not loud. November 28, 2018 4 min read This story appears in the December 2018 issue of Entrepreneur. Subscribe » If anyone knows marketing’s future, it’s Seth Godin. The longtime guru of the subject and author of 19 books — his new oneRead More

The digital marketing industry is like no other, and one of the great joys of publishing a top marketing blog is the opportunity to shine a light on top talent. People who are doing great work, inspiring others to do great work and making a difference in marketing. Working inRead More

How you outsource your services can have a major impact on your marketing department and your entire company, so educate yourself about the pros and cons. November 27, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. As a decision-maker at a small-to-medium sized business (SMB), perhapsRead More