Planning for 2019 is well underway and most marketers are asking themselves if their plan will really impact results. Many marketers start with goal revenue numbers. And from there, work backwards to corresponding goals for leads, channels, tactics and audience targets. Unfortunately, the words that no marketer wants to hearRead More

One of the key themes for this year’s MarketingProfs B2B Forum is the importance of ongoing learning. And part of learning is growing. And part of growing means stepping outside of your comfort zone. Gopi Kallayil, the Chief Evangelist for Brand Marketing at Google opened his morning keynote by encouragingRead More

Every business site has at least one page that could probably be beefed up with a video. Here are the big 5. November 14, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Despite the brouhaha surrounding Facebook’s metric discrepancies, video isn’t dead, on life support orRead More

The comedian’s biting political commentary offers a lesson in authenticity for marketers who want to level up their brands. November 14, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. As a marketer, how do you cut through the noise and drive attention to your brand inRead More

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: You’re never gonna get your message across until you understand the problems and the challenges and you empathize with those people that you’re trying to get the messageRead More

Marketing Podcast with Seth GodinPodcast Transcript This week on the Duct Tape Marketing podcast, I welcome back Seth Godin. A marketing expert and best-selling author of 19 books, Godin stops by to discuss his latest title, This is Marketing: You Can’t Be Seen Until You Learn to See. He sharesRead More

MarketingProfs B2B Forum 2018 is here, as some of the world’s savviest B2B marketing leaders and innovators come together in San Francisco for a much-anticipated conference. To help business marketers find helpful voices to learn from, we’ve sorted through the nearly 100 excellent speakers and are thrilled to publish ourRead More

How many people would reach out and wonder (or complain) if you didn’t send out that next email blast? November 13, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Excerpted from This Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin,Read More

In today’s day and age, every business owner knows they must have an online presence to be competitive. But not everyone understands how to optimize that online presence. Your website is the heart of your business’s online existence, so ensuring that it’s designed to maximize lead generation is critical toRead More

Be honest about your expectations, explore multiple firms and above all, trust your gut. November 13, 2018 3 min read This story appears in the November 2018 issue of Entrepreneur. Subscribe » Getting the word out about your business — to both consumers and potential franchisees — is crucial. ButRead More