After Losing a $21,000 Deal, Here’s What I Changed in My Email Follow-ups

Looking back, these are the things we could have done differently to win the deal. August 1, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Imagine you’re a chef, and someone walks up to you. “I’m hungry, feed me now,” he demands. Although you might be the greatestRead More

The Highly Profitable Growth Strategy that Probably Isn’t on Your Radar but Should Be

Growth through acquisition can be adapted to any size business. August 1, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Most company founders didn’t start a business to stay small. So assuming that you that founded your business with the intention of growing it, when youRead More

CMWorld Interview: How Tamsen Webster Drives Irresistible Change in Marketing

Few things are more inspiring than the before-and-after weight loss photo: two drastically different figures juxtaposed against one another, usually connected by an impossibly short span of time. It’s not just the physical transformation that is striking in these portrayals. Even more so, it’s the mental transformation. Something clicked inRead More

Why Your Business Should Be ‘Marketing First’

Chances are, your marketing department isn’t in your company’s driver’s seat. Here’s why it should be. July 31, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Most organizations understand that marketing is important, but few adopt a holistic approach to recognize marketing as their top priority.Read More

Does Your Website Have This Important Lead-Generation Feature?

There could be a slew of customers waiting if you incorporate it. July 31, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Ben Angel begins by covering the importance of the opt-in page. This page can be a portal toRead More

How Cloud-Based Accounting Software Can Benefit Your Business

As a business owner, you are all too aware of the many moving pieces it takes for a business to run smoothly. One area that business owners know is important is accounting and bookkeeping, although it’s often the last area they want to spend time on. While this area ofRead More

Balancing Creativity and SEO in Content Writing

If people like your content, Google will like your content. July 31, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. In the realm of search engine optimization (SEO), content is king. Be it website copy, blog posts or guest posting, content is an integral part of effective SEO.Read More

Use Authentic Vulnerability to Grow Your Tribe and Brand

Influencer Natalie Hodson was surprised to see her business suffer when she tried to portray a “perfect” image. July 30, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. When Natalie Hodson began her entrepreneurial journey as a health and fitness influencer for moms, she chose toRead More

These 6 Online Habits Are Common, But They’re Killing Your Brand’s Credibility

Just because ‘everyone’s doing it,’ doesn’t mean your brand should follow suit. July 30, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. How do you build a loyal customer base? For most modern brands, the answer doesn’t actually lie with authenticity — rather, it depends onRead More

Best Practices for Choosing Effective and Captivating Social Media Visuals

For both B2B and B2C brands, social media marketing has become an age-old tactic by now. And it’s no surprise. Despite working 8 hours a day and sleeping (hopefully) 8 hours, the average person still spends nearly two hours each day on social media, according to a study by Mediakix.Read More