Dude, Where are My Wheels: Why A Strong Network Can Always Help You in Difficult Situations

How one unfortunate story in my youth taught me the importance of knowing the right people. July 17, 2018 3 min read Opinions expressed by Entrepreneur contributors are their own. I recently visited Los Angeles and drove through an area that I grew up around. I was regaling my wife withRead More

5 Unexpected Social Media Platforms to Grow Your Brand Awareness

It’s time to look beyond social media powerhouses like Facebook, Twitter, Instagram and LinkedIn. July 17, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s no surprise that social media marketing is crucial to business growth in 2018. After all, we’re living in a digital worldRead More

The 3 Ms of Successful Direct Marketing Campaigns

If you can get your message, market, and media right, you’ll be on your way to marketing dominance. July 17, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy’s book No B.S. Direct Marketing. Buy it now from AmazonRead More

Why Marketers Are Working With HR to Take Ownership of Company Culture

Culture is the foundation of your brand and culture begins with the people you hire. July 17, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Company culture is one of the commonly overlooked things to tackle when building a business. Founders often think it’s something extra andRead More

Small Business Guide to the Google Universe

The video above is a replay of a recent live webinar I conducted. Combined with the text below you should have a pretty good feel for how to use Google for small businesses. While Google has a lot of different products and services, to me, the following are what trulyRead More

It’s Okay to Promote Yourself — in Fact, It’s Necessary. Here’s How to Do It Better.

Here’s what to do if you aren’t a natural marketer. July 16, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. If you ever heard the expression “Pride goeth before a fall” or you were ever scolded by a teacher or a parent for “thinking too muchRead More

How to Harness the Power of Authenticity and a ‘Relationship Funnel’ to Explode Your Brand

Rachel Pedersen used a viral Facebook post to build a business based on relationships. July 16, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this interview, Emily Richett talks with Rachel Pedersen, a college dropout turned entrepreneur who has been named one of the mostRead More

3 Considerations You Must Think Through Before Taking a Political Position as a Brand

It is becoming harder for brands to stay neutral in our hyper-political times. July 16, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Remember when general wisdom said you should never mix business and politics? Then “don’t rock the boat” shifted to “be controversial to standRead More

How to Manufacture Sales Urgency (Without Sounding Like a Scam Artist)

If you’re struggling to drive urgency in your business, here are three ways to do it July 16, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. We’ve all seen those infomercials — the ones that urge us to call in to buy a blender or aRead More

This High-Ranking Executive Quit Her Job to Reinvent Animal Crackers

Erika Szychowski launched Good Zebra in 2016 to offer protein-packed cookies as an alternative to bars. July 16, 2018 10 min read Editor’s Note: In this ongoing column, The Digest, Entrepreneur.com News Director Stephen J. Bronner speaks with food entrepreneurs and executives to see what it took to get theirRead More