Don’t put the social media cart before the brand strategy horse. July 13, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. To excel at social media, you must be a social media expert, right? While this is true in some respects, having narrow social media knowledgeRead More

The digital ad space is rife with fraud and bots, stealing your precious marketing dollars. July 13, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Are you wasting your ad budget? Studies suggest that a lot of advertisers are. The Association of National Advertisers reports thatRead More

It’s not too late to up your odds of big sales this year, and not too soon to begin preparations for next year. July 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The fourth installment of Amazon Prime Day is set for next week, runningRead More

Google leans more on algorithms for ads as critics highlight risksGoogle has unveiled a slew of new ad-buying tools that incorporate machine learning, and expanded availability of a utility for running the best text-based search result ads. What will the new ad tools announced Tuesday offer for digital marketers? ReutersRead More

Got the ‘Citizen Kane’ of online videos? It still needs to reach the right audience. July 12, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Digital marketers have been creating videos since the dawn of their job category. But because most people would rather watch a video than readRead More

The founder of Experiment 27, Alex Berman, talks about structuring the most effective email. July 12, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu sits down to talk with Alex Berman, founder of Experiment 27, to discuss crafting effective cold emails.Read More

Back to Podcast John Jantsch: Stuff like payroll and benefits are hard. That’s why I switched to Gusto. And to help support the show, Gusto is offering our listeners an exclusive limited time deal. You sign up for their payroll service today, you’ll get three months free once you earnRead More

Marketing Podcast with Andrew WarnerPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Andrew Warner, founder of Mixergy, a program that interviews experts to help you grow your business. He and I discuss his new initiative, Bot Academy, and what your business needs to know aboutRead More

Name: Whitney WolfeCompany: BumbleStrategy: I try to ask myself the question of nine. Will this matter in nine minutes, nine hours, nine days, nine weeks, nine months or nine years? If it will truly matter for all of those, pay attention to it. If it isn’t going to matter inRead More

Learn when it’s appropriate to use hand gestures and head nods when building new relationships. July 11, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Body language can be a powerful attractant or deterrent when it comes to building relationships with others. People assess you visuallyRead More