Ads are all about making a connection with another person. Use all that data at your fingertips to guide the process. June 8, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Easy access to customer data has sparked a new-found sense of transparency for brands and new-foundRead More

The most fun you can have in business is making money doing the right thing for every customer. June 8, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. I received an email from a potential client who was looking to purchase a monogrammed writing portfolio forRead More

Mary Meeker’s 2018 internet trends report: All the slides, plus analysisThe highly-anticipated Internet Trends report for 2018 has been released, including data bound to prove helpful to marketers for months to come. For more than 20 years venture capitalist Mary Meeker, partner at Kleiner Perkins, has researched and put outRead More

Amazon may outrank your small business website, but they can’t connect with your customers like you can. June 7, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Imagine you’re an entrepreneur who’s just written a comprehensive, well-researched, and entertaining article about a topic in which youRead More

If you’re a local brand, you have even more responsibility to be honest with your customers. June 7, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Facebook recently launched a new video to manage perceptions about its data protection and privacy policies. In the video, Facebook worksRead More

If you’re not already bringing in major sales, you need to spend your money on this first. June 6, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Do you know the difference between brand marketing and direct response marketing? If not, there’s no shame in it,Read More

To build a strong, cohesive personal brand that attracts partnerships and multiyear contracts, you need to have clear values and solid guidelines for yourself. June 6, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. If you don’t know who Candace Cameron Bure is, perhaps you knowRead More

Don’t stretch the truth the way Volkswagen, New Balance, Airborne, Splenda, Rice Krispies and Red Bull did. June 6, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. New entrepreneurs are often tempted to exaggerate what new products or services are capable of. No wonder: Presented to aRead More

Adhere to these five email marketing best practices to maximize your opt-ins, leads, email subscribers, conversions and sales. June 6, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it nowRead More

Marketing Podcast with John Jantsch About Social Media I thought I’d drop in and give you my take on where we are with social media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use itRead More