The Cambridge Analytica scandal is adding momentum to a global regulatory push. May 25, 2018 6 min read We have witnessed a tipping point in digital marketing. The Cambridge Analytica scandal marked the moment the average person realized the influence possessed by digital marketers. When the agency was exposed for gaining improperRead More

Social Media Marketing Update: Preferred Platforms and Content Types in 2018A multitude of the latest trends in social media marketing have been detailed in a new report from Social Media Examiner, revealing that Instagram has surpassed a declining Twitter in overall popularity, while B2B marketers continue to prefer LinkedIn. MarketingChartsRead More

For long-term success, you need a different strategy. May 24, 2018 5 min read When you launch your next product, should you use a live or evergreen product launch strategy? I asked this question for a long time, and having used both several times, I now have my answer: I hateRead More

The three main benefits of content marketing are increased sales, cost savings and loyal customers. May 24, 2018 7 min read This story originally appeared on Bizness Apps For some time now, paid advertising has been used as a reliable strategy to gain new customers. Unfortunately, paid ads are becomingRead More

Top marketers share how to come up with a winning name plan. May 24, 2018 5 min read What’s in a name? Turns out—a whole lot. Your brand’s name is the message that you broadcast to the world. While companies may come and go, their name lasts forever. But tooRead More

The people who make big-dollar buying decisions want you to know how to contact them and what topics to discuss. May 24, 2018 4 min read When you’re in sales, your job depends on initiating conversations with buyers to fill the front end of the pipeline. The problem? Buyers are busierRead More

Get the skinny on different types of campaigns you can run so you can choose the best one for your marketing goals. May 23, 2018 6 min read The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now from Amazon | Barnes & NobleRead More

Artificial intelligence will transform advertising in the near future. May 23, 2018 2 min read In this video, Entrepreneur Network partner Neil Patel sits down with Viewership.com’s Adam LoDolce to address some of the questions of his social media followers. When one Facebook fan asks about the future of AIRead More

Find out what makes a lead magnet worth clicking on and learn how to create marketing content that attracts the consumers you want. May 23, 2018 5 min read The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon |Read More

Influencer marketing is booming with B2B and B2C brands big and small dipping their toes in the water. And it’s certainly not hard to see why. From declining consumer trust to content overload to near-dead organic reach on social channels, working with influencers enables brands to build credibility, authority withRead More