Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons. March 28, 2018 9 min read Opinions expressed by Entrepreneur contributors are their own. To rebrand or not to rebrand, that is the question. With all apologies to Hamlet, brand strategistsRead More

The problem with vanity metrics is they don’t actually lead you to more sales. March 28, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Over the past decade, there has been a dramatic shift in how brands are able to effectively market to consumers. It’s hardRead More

Back to Podcast John Jantsch: Hello, and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch, and my guest today is Tucker Max. He’s the co-founder at Book in a Box and a four-time New York Times bestselling author. We’re going to talk about booksRead More

Marketing Podcast with Tucker MaxPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Tucker Max. He is the co-founder of Book In A Box, a company that turns ideas into books, and four-time, New York Times Bestselling Author. He and I discuss writing books andRead More

Stretching your marketing dollars is imperative, especially when there aren’t that many marketing dollars to stretch. March 28, 2018 4 min read This story appears in the April 2018 issue of Entrepreneur. Subscribe » As you grow your business, it’s important to be creative and efficient with your money. WhenRead More

Two Canadian ice cream entrepreneurs playfully put “Jesus” in the shop name. Predictably, a lot of Christians aren’t amused. March 28, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. If you’ve ever had a scoop of ice cream so good that you find yourself muttering “sweetRead More

Time moves faster on the internet. Last month’s memes are about as relevant as a 1920s vaudeville show. Even a bona fide viral phenomenon from just a few years ago seems quaint and dated. Twitter and Facebook are only 12 and 14 years old, respectively. But they’re aging at internetRead More

It wasn’t too long ago that you could follow the formula below to attract and generate leads for your business: Develop a content upgrade, like an ebook Gate it behind a form on a landing page Drive people to your landing pages through blog posts, social media, advertising, and emailRead More

One Toronto event featured sessions with titles like The Business of Marijuana, DIY Beer & Craft Culture and Axe Throwing. March 27, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. I work in mobile marketing, and, in case you didn’t know, our industry loves conferences. Related: 10Read More

Conversion rate optimization (CRO) is nothing new. However, as you surf the net, you can’t help but notice plenty of web pages that are just begging for optimization. Obviously, not every business is using CRO to its full capacity. Meanwhile, small tweaks to your website have the power to significantlyRead More