McDonald’s Is Flipping its Iconic Arches Upside Down in an Unprecedented Statement
The company is also flipping its logo on all its digital channels to celebrate International Women’s Day on Thursday. March 8, 2018 2 min read This story originally appeared on Business Insider People driving by a McDonald’s in Lynwood, Calif., might be baffled by an upside-down sign. The golden arches, typically standingRead More
Transcript of How to Create Content That Stands Out and Gets Results
Back to Podcast John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch, and my guest today is Garrett Moon. He is the CEO and Co-Founder at CoSchedule. He’s also the author of a book we’re going to talk about today, “10xRead More
How to Create Content That Stands Out and Gets Results
Marketing Podcast with Garrett MoonPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Garrett Moon. He is the CEO and co-founder of CoSchedule, the web’s most popular marketing calendar and the fastest growing startup in North Dakota. He and I discuss his new book, 10xRead More
Disney’s Better Mousetrap Captures Customers of All Ages
Its magic sales funnel is a perpetual motion machine of leads, with many entry points. Can it work for you? March 8, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Take a pen and a piece of paper (no, you don’t have to be an artist forRead More
Disney’s Punny Team Up With Solo Cup for the Next ‘Star Wars’ Movie Is a Good Reminder That George Lucas Made Millions on Licensing
The more experienced entity doesn’t always know best. March 7, 2018 2 min read The Disney marketing team never stops. With the opening of A Wrinkle in Time this weekend following the behemoth that is Black Panther, the studio is now turning its attention to the film they hope willRead More
A Cult Craft Brewer Says Its ‘Beer For Girls’ Is Satire — But Women Are Slamming the Company for the ‘Lazy Stunt’
BrewDog released a ‘beer for girls’ called Pink IPA that’s intended to satirize the beer industry. March 7, 2018 2 min read This story originally appeared on Business Insider BrewDog’s attempt at a “satirical protest beer” for girls is falling flat for many women. On Tuesday, the craft brewer released PinkRead More
Determining Your YouTube Strategy and Core Message
Before you jump in and start creating videos that help market your business, find out what strategies you should consider and how to develop your primary message. March 7, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason Rich’s book UltimateRead More
The Problem With Johnnie Walker’s Jane Walker Scotch Was Perception
March 7, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. When the company that owns the Johnnie Walker brand, Diageo, launched a limited-edition version of its scotch featuring a female version of its top-hat-wearing male icon, there was quick backlash. Consumers and the media found theRead More
Facebook Might Be Shrinking Your Audience but There’s Lots You Can Do About It
Entrepreneurs can empower their followers to take back control and then create a multi-platform internet presence, so it never happens again. March 7, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. By now you’ve probably heard the news: Facebook changed its algorithm, seriously curtailing organic reachRead More
When to Use Your Email Signature for More Than a Sign-Off
The email signature can be a powerful marketing tool — but it can quickly become an irritating vehicle of self-promotion. March 7, 2018 4 min read This story appears in the March 2018 issue of Entrepreneur. Subscribe » Two years ago, Alaia Williams used a run-of-the-mill email signature: title, company,Read More