Effective digital marketing has more to do with creative strategies focused on the individual customer than it does with big budgets and advanced technology. February 20, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. In five years, the share of households with a Netflix subscription hasRead More

When it comes to the way we shop, it seems fair to say that none of us are fundamentally rational in our decision-making. Emotive messaging, flash sales and timed promotions have long been staples of the retail arsenal, with impulse-driven purchasing proving to be one of the most effective tactics forRead More

What does email have to do with SEO? At first glance, you don’t see a relationship between these two platforms. But email actually helps boost SEO and website rankings in many different ways. Organic search and email are the two main channels that drive the most traffic to websites. According toRead More

Will artificial intelligence (AI) put marketers out of work? It’s a question I’m seeing a lot lately, and to me, it’s a strange one. It’s like if everyone 150 years ago was asking: “Will the tractor put farmers out of work?” Of course, John Deere didn’t put farmers out ofRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

With a title like that, I suppose this article better be a homerun.   The average marketer spends between 60 and 90 minutes crafting a 500-word blog post. That’s a lot of time spent on just one shorter-than-average post. All that time can easily go to waste if the post doesn’t driveRead More

Market leaders such as Amazon, eBay and Netflix are using artificial intelligence (AI) to take their customer experience to a whole new level. Meanwhile, many small-business owners still believe their web sites’ live chat will be enough to serve potential buyers. They’re missing the mark. AI has changed online commerce by enablingRead More

The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]Communication, broken processes and disconnected metrics are the top three reasons that sales and marketing alignment is off. Is it an issue of focus, priorities, or something else? MarketingProfs [youtube https://www.youtube.com/watch?v=k6blNBgBiPA] Instagram Gives Brands New Way to Sell In ‘Collection’Read More

You might have heard a digital marketing guru throw the acronym “SKAG” out on the table but you were unsure of what it meant. If you go to urban dictionary, it states that a skag is an unattractive woman. That is not what we’re referring to here. Single Keyword Ad GroupsRead More

A few years ago, Alyza Bohbot, 32, faced a major life decision. Did she want to take over her family’s coffee business? Her parents, Israeli immigrants, launched Alakef Coffee Roasters in Duluth, Minn., in the ’90s and had tremendous success, but business had cooled down and they were ready to sell.Read More