Here’s a mind-blowing fact: My competitor saved me tens of thousands of dollars. Related: 3 Reasons You Should Spy on Your Competition I’ll tell you how shortly, but first I want to emphasize how important it is to monitor what your competition is up to. These days, after all, it’s easier thanRead More

If you plan to sell “high-ticket” items this year, you need to change your tune because what used to work won’t in the future. Related: AI Is Taking the Art Out of Sales Not long ago, you would find success so long as you had a solid marketing funnel. I,Read More

In this video, Entrepreneur Network partner Greg Rollett talks about three easy ways to give your online videos more credibility so your prospects and your market will take you and your videos more seriously. You probably already know these three aspects are important, but you might not be intentional aboutRead More

According to a new study from eMarketer, in 2018 nearly nine in 10 business-to-business (B2B) companies in the US will use digital content marketing. At the same time, influencer marketing has become one of the hottest topics in the marketing world: The L2 from Gartner reports that over 70% of brandsRead More

The Super Bowl has been called “The Marketer’s Holiday” for good reason. At $5 million for a 30-second spot, it’s one of the highest-grossing media events in the world. And with all the hype around previews before The Big Game, it’s become a frenzy to follow all the activity ofRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

To build a brand today, you need to be known for more than just your product. You want to become known as a company that will truly enhance its customers’ lives. Apple knows this; that’s why its product reveals and Worldwide Developer Conferences are such extravagant affairs. The goal is to create aRead More

This story appears in the January 2018 issue of Entrepreneur. Subscribe » There’s a lot of pressure on entrepreneurs to be not just great business owners but also great business minds. Writing a book seems like a logical path to influencer status. But is it?  Q: As an entrepreneur, is itRead More

Whether you’re in the steel industry, fashion or IT, selling is integral to your company’s success. A good sales team, though, does more than just sell product. Sales roles are customer-facing and interact with prospective customers, too. They’re responsible for bringing in and keeping a steady stream of business. It’s aRead More

Social Media Trends to Put Into Practice in 2018 [Infographic]What should social media marketers focus on in 2018? This infographic shows several trends, like social media ROI, mobile growth and trust. Social Media Today [youtube https://www.youtube.com/watch?v=Zm4KvKBBYqc?rel=0] Search, Paid And SEO, Rank Higher As CMOs Seek New Agency PartnersWhat do CMOsRead More