Digital Marketing News: Instagram Gifs, Google AutoML, App Spend hits 86 Billion

Image source: Instagram Instagram Adds Gifs to Stories and, Yes, It’s a Direct Shot at Snapchat. Instagram announced users can now add GIF stickers to all photos and videos uploaded to Stories with more than 100,000 moving stickers to choose from, as well as see which movable images are trending. DoesRead More

5 Ways to Drive Leads and Double Your Profits

As a marketer, the right digital strategy can drive leads, increase profits, and eliminate the competition. But in a crowded marketplace, how do you cut through the noise? Enter Joshua Harris, entrepreneur, master marketer, and member of The Oracles. His company, Agency Growth Secrets, teaches entrepreneurs how to grow highlyRead More

How This Mobile Marketer Dominated His Field

In this video, Entrepreneur Network partner Gerard Adams sits down with Bonin Bough, who is one of the most-awarded marketing executives in his field, the host of Cleveland Hustles, and the author of Txt Me (646) 759-1837. Throughout his illustrious career as one of the youngest C-suite executives in aRead More

Are You a CMO Competing Against Fortune 500s? These 12 Marketing Channels Are Really Going to Help.

We live in a startup age, but Fortune 500 companies aren’t going anywhere any time soon. That means that your typical chief marketing officer at a startup or small business must compete with those much bigger companies’ massive marketing budgets, and that things aren’t going to get any less competitive. Related: How Chief MarketingRead More

4 Ways You Can Use AI to Enhance Every Step of the Customer Journey

AI has disrupted the retail industry, and that’s a good thing. Consumer behavior is increasingly managed by AI, leading to an unparalleled online shopping experience. AI-powered tools have made it easier for even non-techie CMO’s to deliver a highly personalized experience by anticipating consumer needs and making real-time predictions. AI-powered marketing isRead More

3 Ways to Build Your Brand Identity Using Content Marketing

Can your company’s content pass the “no-logo test”? When I work with digital strategy clients who are struggling with content marketing, I always ask them to take the logo test, inspired by this excellent Content Marketing Institute article. You should try it, too. Related: 5 Tips for Building a StrongRead More

17 Ways to Encourage Others to Refer Your Business

Build credibility and goodwill with members of your network by implementing any of these tactics. Start Slideshow Jose Luis Pelaez Inc | Getty Images The following excerpt is from Ivan Misner, Ph.D. and Brian Hilliard’s book Networking Like a Pro. Buy it now from Amazon | Barnes & Noble |Read More

The 4 Most Common Troubleshooting Scenarios and What to Do About Them

The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising with guest writer Traci Reuter. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound What do you do when your Facebook Ads tank? It’s time to troubleshoot! Following areRead More

Get More of the Right Eyeballs Seeing Your Google Ads

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes  Once you bid on a keyword, your ad will automatically be shown every time somebody makes a related search, right? AndRead More

Transcript of The Evolution of Networking and How It Can Benefit Your Business Today

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing podcast is sponsored by Podcast Bookers. Podcastbookers.com. Podcasts are really hot, right? But you know what’s also really hot? Appearing as a guest on one of the many, many podcasts out there. Think about it. Much easier thanRead More