Why is everyone all of a sudden trying to become LinkedIn-famous? Is anyone else tired (like me) of reading about all of the branding “hacks” out there? After all, there’s a lot more to achieving great personal branding than tricking algorithms. Related: 8 Reasons a Powerful Personal Brand Will Make YouRead More

Papa John’s is one of America’s most prominent pizza restaurant chains, with advertisements appearing during NFL broadcasts, known for its slogan of “Better Ingredients, Better Pizza.” However, recently Papa John’s attracted unwanted attention and criticism for the way its founder and CEO John Schnatter responded to the NFL national anthem playerRead More

Do your products sell themselves? Having a great product is essential, but that alone isn’t enough to make your startup successful. Aside from your fantastic product, you’ll also need a stellar marketing strategy to grow your startup. But for many entrepreneurs, it’s simply not realistic to spend a lot ofRead More

Social Commerce Takes Hold. A study by PwC reports that 78% of consumers are influenced by social media when shopping online. According to Marketing Week, the “social commerce boom” is being fueled by young mobile consumers. Thirty-three percent of 18- to 24-year-olds say they would purchase items directly on Facebook,Read More

Influencer marketing has expanded exponentially over the past several years — it’s now four times its size just two years ago. As such, the industry has evolved from a promising marketing tactic to an essential part of many marketing budgets; today, it’s a leading priority for huge conglomerates and startups and small businessesRead More

This story originally appeared on Buffer What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn hasRead More

Have a minute? Because that may be all it takes to save the life of a startup — your startup. Seventy-one percent of marketers say that closing more deals is their top sales priority.Yet a whopping 63 percent of them struggle with generating traffic and leads, according to a 2017Read More

Over the past 14 years this marketing blog has had numerous contributors, thousands of posts, hundreds of thousands of social shares and millions of views. To say blogging has had a positive impact on our business would be a gross understatement. December 28 is our blog birthday and what startedRead More

Marketing Podcast with John Jantsch About Link Building Despite what you may have heard, link building is not some technical SEO-type of under-the-hood tactic. It is the new networking, and no matter what Google does to try to devalue backlinks, they remain an important factor in terms of your siteRead More

The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound How do we make sure our brand and message become focal to our prospects? How is this done soRead More