The Duct Tape Marketing Podcast with Chris Guillebeau  In this episode of the Duct Tape Marketing Podcast, I interviewed Chris Guillebeau, an entrepreneur, writer, travel enthusiast, speaker, and podcaster. He has visited almost every country in the world, works independently, and motivates people to do the same, encouraging them toRead More

How can B2B brands bring greater personalization to content experiences, and why is personalized content more important than ever? Personalization has increasingly become one of the most successful methods for creating content that B2B audiences want to engage with, and when context experiences are delivered by industry subject matter expertsRead More

Netflix se ha convertido en un referente cultural de la era moderna, y sus series y personajes están presentes en nuestro día a día. De Stranger Things a Merlina, pasando por El Juego del Calamar y Bridgerton, la plataforma de streaming ha logrado cautivar a las audiencias del mundo enteroRead More

Opinions expressed by Entrepreneur contributors are their own. People spent $1.14 trillion online and $270 billion in the U.S. during last year’s holiday season. For businesses like yours, the coming months have the highest sales potential — and for that, you need a reliable strategy. Email marketing is competitive 365Read More

There’s a significant change happening in the world of B2B marketing, driven largely by innovations from generative AI. As companies around the globe scramble to understand and harness the raw power of artificial intelligence for marketing, VMware stands out with its strategic and successful adoption of Jasper, a generative AIRead More

You know those mornings when the alarm rings, you see a client meeting on your schedule, and your energy immediately drops? It’s not because you dislike your job; you love what you do. It’s just that one client, or perhaps, a handful of them. But flip the coin, and you’llRead More

¿Es la inteligencia artificial el futuro del branding? La inteligencia artificial tiene limitaciones y a veces puede verse incluso obstaculizada. El branding requiere un toque hábil, una comprensión de quiénes son las personas, qué es lo que las impulsa y qué es lo que desean. Se trata de construir unaRead More

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers. Recently, I learned of aRead More

Opinions expressed by Entrepreneur contributors are their own. I talk to entrepreneurs all the time with a shiny new product or service and big marketing plans. Since I own a marketing agency, they’re probably not expecting to hear what I have to tell them: They don’t need my agency yet.Read More

Con el objetivo de revolucionar el mundo de la publicidad en línea, YouTube ha anunciado su asociación con Google AI para lanzar Spotlight Moments, un innovador paquete publicitario que utiliza inteligencia artificial (IA) para identificar automáticamente los videos más populares relacionados con momentos culturales específicos. De acuerdo con Techcrunch, YouTubeRead More