Google Rolls Out Demand Gen CampaignsGoogle has unveiled a new “Demand Gen” campaign type, designed to engage potential customers in the early stages of the purchase journey by targeting high-level search queries and content-based audience segments. This addition broadens advertising opportunities by emphasizing brand awareness and consideration over immediate conversions.Read More

Opinions expressed by Entrepreneur contributors are their own. It isn’t easy to overshadow the Super Bowl, but in 2015, that’s exactly what happened. Katy Perry’s halftime performance went viral because one of her backup dancers (now famously known as Left Shark) danced to the beat of their own drum —Read More

The Duct Tape Marketing Podcast with Alyson Caffrey In this episode of the Duct Tape Marketing Podcast, I interviewed Alyson Caffrey, the founder of Operations Agency and the co-creator of the operations simplified framework, which is aimed at streamlining the backend operations for digital and creative agencies. She is alsoRead More

Opinions expressed by Entrepreneur contributors are their own. In today’s business, establishing a strong brand presence and gaining authority are crucial for entrepreneurs and businesses. To achieve those goals, you must have a solid public relations (PR) strategy in place — and there are two key pieces of that strategy:Read More

The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast, I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena. Currently serving as the VP of marketing at Thinkific, a platform that empowersRead More

Opinions expressed by Entrepreneur contributors are their own. Explore the dynamic landscape of data-driven marketing and its transformative impact on businesses of all sizes and industries. From harnessing consumer insights to optimizing ad spend and driving engagement, this article delves into the strategies and technologies that empower modern marketers toRead More

What are the top generative AI tools that B2B marketers will be using in 2024 and beyond? Generative AI has continued its run as this year’s primary topic not only for marketers in both B2C and B2B but for professionals in nearly all sectors. “AI has the potential to revolutionizeRead More

Opinions expressed by Entrepreneur contributors are their own. Evan LeRoy, co-owner of LeRoy and Lewis Barbecue, is crafting boundary-breaking menu items and innovative social media at the same time. Recognizing a branding potential beyond mere views and clicks, his restaurant business focuses on crafting videos, podcasts, and more content withRead More

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Europe, an international franchise of Entrepreneur Media. The term “go woke, go broke”, has become a significant talking point in a society that appears to be more divided on political issues than ever. So why do brands continue toRead More

High-paying salaries in some industries — like tech, for example — usually come as no surprise, with software engineers, IT managers, and data scientists all taking home salaries well into six figures. But there’s one career that quietly sits among the six-figure ranks: marketing manager. According to U.S. News, marketingRead More