More than 50% of B2B marketers report bigger budgets53 percent of B2B marketing managers have said that their organization’s marketing budget has been greater in 2023 than during 2022, with the most frequent budget increases coming to AI technologies, while social media marketing was seen as the most popular digitalRead More

Marketing Podcast with Lisa McCarthy In this episode of the Duct Tape Marketing Podcast, I interview Lisa McCarthy, co-founder and CEO of the Fast Forward Group. Lisa has designed a groundbreaking system that’s already changed the lives of over 100,000 professionals across industries, from tech giants like Google and AmazonRead More

Today I have very big news to share: TopRank Marketing has named a new President and CEO of the agency, Donna Robinson. With over 25 years experience in the marketing industry, Donna has deep agency leadership experience at top shops including space150 and 7 years as CEO at Collective Measures.Read More

Marketing Podcast with Eduardo Briceño In this episode of the Duct Tape Marketing Podcast, I interview Eduardo Briceño. He is a global keynote speaker and facilitator who guides many of the world’s leading companies in developing cultures of learning and high performance. Earlier in his career, he was the co-founder andRead More

Como profesional del marketing, me encanta ver a las grandes marcas liberarse de las normas corporativas y divertirse con sus estrategias. Mira, por ejemplo, a Wendy’s, que es conocida por su picante personalidad en Twitter, o a Mailchimp, que utiliza memes, discusiones empresariales y conocimientos sobre tendencias actuales en TikTok.Read More

How can marketers find joy and build greater trust in the B2B landscape of 2023? In the newest episode of our “Feeling B2B” series of expert video interviews, these questions and more are explored by Ahava Leibtag, president at Aha Media Group, who graciously took time recently to sit downRead More

Opinions expressed by Entrepreneur contributors are their own. This story originally appeared on Readwrite.com Fast forward to 2029, and 72% of the global workforce will be dominated by Millennials and Gen Z, compared to 52% in 2019. With Millennials currently wielding an impressive $2.5 trillion USD in spending power andRead More

Opinions expressed by Entrepreneur contributors are their own. Have you recently considered why your advertising dollars aren’t working as well as they used to be? In today’s environment, it’s far more profitable to spend a large portion of your advertising budget going after the top 10-20% of income earners inRead More

Opinions expressed by Entrepreneur contributors are their own. With 25 years of marketing experience under my heels, I can tell within minutes of observation what a business is doing right with its marketing and what they are doing wrong. Most often, it’s simply the lack of a results-based marketing strategy.Read More

Opinions expressed by Entrepreneur contributors are their own. In a digital-first era, where 64.6% of the global population is online, having a robust digital presence has become the cornerstone for brands to thrive in 2023. Whether it’s a startup laying its first digital brick or an established entity aspiring toRead More