Is There a Trick to Creating Viral Content? Here’s What We Learned From Recent AI and Barbie Trends.

Opinions expressed by Entrepreneur contributors are their own. This story originally appeared on Readwrite.com With an estimated 328 million terabytes of data created each day, it can be difficult for brands to find unique ways to reach and be remembered by potential customers. But brands have a greater chance ofRead More

11 Tips to Help Entrepreneurs Master the Art of Self-Promotion

Opinions expressed by Entrepreneur contributors are their own. No beating around the bush here. Entrepreneurship is a cutthroat realm where the bold thrive. You’ll fade into oblivion if you’re not unabashedly showcasing your unique capabilities, hollering about your achievements, and creating your limelight. So, my audacious comrades, it’s time weRead More

‘The Little Mermaid’ Isn’t Just for Kids. Here Are 3 Poignant Lessons Leaders Can Take Away From the Disney Remake.

Opinions expressed by Entrepreneur contributors are their own. The Little Mermaid, a live remake of the original 1989 Disney animated classic, was released at the start of the summer with a bang. The big-budget live-action remake passed what the original film generated, making more than $550 million in ticket salesRead More

AI Is Poised to Change How We Shop: Here’s What You Need to Know

Opinions expressed by Entrepreneur contributors are their own. I had a conversation with a robot recently, and I have to admit, it wasn’t half bad. Like most consumers, I typically dread automated interactions when I call for customer support, but on this occasion, the bot was surprisingly helpful and myRead More

Elevate B2B Marketing News Weekly Roundup: B2B Events Thrive, LinkedIn Adds Top Skills, & Google Business Gets Social Links

B2B Exhibitions Move Forward in “Dramatic Improvement”B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3 percent of business exhibitions having canceled during the first quarter of 2023, significantly lower than the 8.9 percent figure from the same period in 2022, while 2024 has beenRead More

The Power Of Mattering

Marketing Podcast with Jennifer Wallace In this episode of the Duct Tape Marketing Podcast, I interview Jennifer Wallace. She is a freelance print and television journalist who began her career at 60 Minutes. She’s a frequent contributor to the WSJ and the Washington Post.  Her upcoming book Never Enough: WhenRead More

How Web 3.0 Will Open Up New Frontiers in Public Relations

Opinions expressed by Entrepreneur contributors are their own. The rise of Web 3.0 is set to transform all industries. Public relations (PR) is no exception. With the emergence of decentralized technologies like blockchain, Web 3.0 brings new possibilities for PR professionals to connect with their audiences in ways previously thoughtRead More

Earning 6 Figures in Your 20s: An Asian Immigrant Marketing Coach Shares Her Secrets

Opinions expressed by Entrepreneur contributors are their own. As a young marketing coach who earned over six figures online by the time I was 24, my success story would not have been possible without these crucial lessons. My journey has taught me to balance ambitious vision with practical execution, theRead More

Top 5 Lessons B2B Marketers and Influencers Can Learn From Barbie

The ‘Barbie’ movie, the hottest film of the summer, is a marketing machine, with strong brand awareness. Whether on an app on your mobile phone or in pop-up museums in your city, the influence of Barbie can be seen seemingly everywhere! Undoubtedly, the marketing team behind the movie has doneRead More

How Fractional CMOs Are Reshaping Business Strategy

Marketing Podcast with Mike Volkin In this episode of the Duct Tape Marketing Podcast, I interview Mike Volkin. He is a serial entrepreneur, speaker, marketing consultant, fractional Chief Marketing Officer, Army veteran, and author of 7 books. In addition, he has built and sold 6 of his own companies. AsRead More