In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about something that I’ve been talking a lot about lately called the Customer Success Track.
After working with tons of small businesses and clients for the last 30+ years, I’ve realized that there are five stages of marketing that many businesses go through. I’ve been able to identify the milestones that businesses need to move customers or clients through and consequently the tasks associated with each of those milestones.
I’ve mapped this out in what I’m calling the Customer Success Track – a concept I talk about deeply in my latest book – The Ultimate Marketing Engine. In this episode, I’m diving into the five stages of the customer success track – Foundation, Level Up, Organize, Stabilize, and Scale – and how to advance a customer or client through all five stages over the course of a long-term business relationship.
Topics I Cover:
- [1:28] What the Customer Success Track is
- [1:41] Stage 1: Foundation
- [7:46] Stage 2: Level up
- [11:36] Stage 3: Organize
- [14:23] Stage 4: Stabilize
- [18:36] Stage 5: Scale
Resources I Mention:
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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.