Featuring insights from Sara Nay, CEO of Duct Tape Marketing It starts with a sick feeling. You built your business on referrals. Good work led to good word of mouth and for years, that was enough. Then you look up and realise it has been months since a new oneRead More

Catch the Full Episode: Overview Most small business owners are sitting on one of the most powerful marketing channels available and never use it. In this episode, John Jantsch welcomes back Jess Ekstrom, founder of Mic Drop Workshop, to make the case that speaking from a stage is not aRead More

Most small businesses aren’t short on marketing activity. They’re short on the clarity that would let them do less of it. After working with hundreds of small businesses on their marketing strategy over 30 years, I’ve seen the same pattern: scattered tactics, inconsistent messaging, and a team that’s busy butRead More

Catch the Full Episode: Overview Most small businesses have written off the press release as a relic. They should not have. In this episode, John Jantsch sits down with Mickie Kennedy, founder of eReleases, to make the case that earned media is more valuable now than it has been inRead More

Catch the Full Episode: Overview Most conversations about AI focus on tools, workflows, and competitive advantage. This episode goes deeper. John Jantsch sits down with Derek Rydall, bestselling author of A Whole New Human, to explore a question that rarely gets asked: what happens to the human being while theRead More

Catch the Full Episode Episode Overview In this episode of the Duct Tape Marketing Podcast, host John Jantsch sits down with serial entrepreneur Brian Will to unpack the real reasons most businesses fail and why it has little to do with product, market, or funding. Drawing from his experience buildingRead More

Catch the Full Episode: Episode Overview In this episode of the Duct Tape Marketing Podcast, host John Jantsch sits down with executive coach and author Aiko Bethea to explore the deeper reasons why teams struggle with communication, trust, and accountability. Drawing from her book Anchored, Aligned, Accountable, Aiko introduces aRead More

Catch the Full Episode: Episode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch sits down with entrepreneur, author, and business coach Kevin St.Clergy to unpack the concept of “blind blaming”—a hidden pattern that causes leaders to misdiagnose problems and stall growth. Kevin shares a powerful personalRead More

Catch the Full Episode: Episode Overview In this episode of the Duct Tape Marketing Podcast, Duct Tape Marketing CEO Sara Nay, sits down with Stephanie McGirr, founder of EGS Marketing Solutions and Amplify DPC. Stephanie shares how niching into the direct primary care (DPC) space transformed her agency, allowing herRead More

Catch the Full Episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch sits down with Jon Benson, creator of the Video Sales Letter (VSL) and founder of the AI platform Benson. Jon shares how AI is reshaping the world of copywriting, not by replacing human creativity,Read More