Opinions expressed by Entrepreneur contributors are their own. When it comes to personal branding, the right colors have the power to attract clients and opportunities, while the wrong colors can do the exact opposite. So, what’s the secret to choosing brand colors that lead you to the C-suite and closingRead More

Opinions expressed by Entrepreneur contributors are their own. The rise of environmental, social and governance (ESG) has set the new gold standard of corporate leadership, especially for listed companies. In one global survey conducted in December 2020, it was found that 88% of global public companies have ESG initiatives inRead More

Opinions expressed by Entrepreneur contributors are their own. Facebook ads are dead. This was news to me since I was running (and still do run) a successful digital marketing agency that generates millions of dollars in revenue for our clients. Much of that revenue flows from — you guessed itRead More

Opinions expressed by Entrepreneur contributors are their own. Technology enables brands to connect with consumers like never before, and changing strategies to best utilize tech is a necessity. Bynder’s 2021 State of Branding Report found more than one-quarter of those surveyed were most concerned with how to successfully reach theirRead More

Tristan Graham’s work has garnered five Emmy nominations and at least 17 Cannes Lions awards (he truly can’t remember!) So to say he is good at his job is more than an understatement. He credits a lot of his success to the first step of his creative process: when attackingRead More

Opinions expressed by Entrepreneur contributors are their own. If you want to get lots of buying customers, it is paramount to get lots of traffic to your service or product pages. But this is not usually easy to achieve because there is always strong competition in every niche. However, youRead More

Opinions expressed by Entrepreneur contributors are their own. If you have ever been to the beach, chances are you have seen a person with a metal detector searching through the sand for treasure. Perhaps you have even tried it yourself, imagining that you’ll discover a lost diamond, a rare coinRead More

Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing the final part of a five-episode solo show series where I’m covering one of my favorite topics: referrals. You can catch the first episode, second episode, third episode, and fourth episode of the Referral Generation series here. Key Takeaway: InRead More

Marketing Podcast with Jacqueline Lieberman In this episode of the Duct Tape Marketing Podcast, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner and the Head of Strategy Story Worldwide and the current founder of BrandCrudo. Key Takeaway: Brands are people’s introduction to businesses and their way to interactRead More

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!Read More