Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m going to be talking about the final part of a three-part solo show Marketing Hourglass series I’m doing. In part one, I talked about the customer journey and the marketing hourglass. In part two, IRead More

July 1, 2021 9 min read Opinions expressed by Entrepreneur contributors are their own. It’s been a long time coming. You’ve spent months planning, writing and editing your book to perfection. You’ve sent it off to the printer with bated breath in anticipation of being published. And now you’re probably wondering whatRead More

When it comes to B2B influencer marketing, it’s only natural to wonder just what an industry influencer actually looks like? For our third season of Break Free B2B Marketing video interviews, we’re featuring conversations with leading B2B influencers, and examining the issues that each subject matter expert is influential aboutRead More

June 30, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. The majority of brands focus solely on the number of social media followers they have and the level of likes and comments per post. While these are important metrics, focusing only on these metrics will keep youRead More

Arath de la Torre participated in the announcement of the Spanish company that made fun of this Mexican tradition. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. June 30, 2021 2 min read This article was translatedRead More

Agency Spark Podcast with David Gersh The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new SparkRead More

But what if someone else developed that content for you?  That’s the idea behind user-generated content. Put it to work for you and it could elevate your brand to new levels — but there is no guarantee of success.   Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional businessRead More

What are some uncommon ways B2B marketers can successfully work with influencers? One of the many advantages of working with subject matter experts (SMEs) who are influential in their industry is the sheer variety of ways that marketers can collaborate to build a mutually beneficial partnership. While we’ve explored manyRead More

June 30, 2021 9 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. The arrival of the Internet, some years ago, generated a before and after in different civilizations, opening theRead More

Your prospects don’t know the awards you’ve won or the flagship clients you’ve served. They don’t know how reliably you’ve solved problems in the past. They don’t know what to do next. You have to spell it all out for them. Free Book Preview: Brand Renegades Discover how two entrepreneursRead More