Is influencer marketing really going to die in the next few years?
June 14, 2021 6 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. “Influencer Marketing Will Die in 2023!” they made headlines earlier this year. Some worried and others celebrating theRead More
Why You Shouldn’t Hire a VP of Sales
Most companies waste precious money that could have been used to created more sales. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. June 13, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. TheRead More
The Unbearably High Price of ‘Free’
Using the word ‘free’ in your marketing is a quick way to get attention, but it’s also a double-edged sword that has tripped up a lot of businesses. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. JuneRead More
Customer Experience Is Gaining Traction. But Are We Measuring It The Right Way?
June 13, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. The vast majority of customers say they prefer to buy from companies that treat them like people rather than numbers. Not just that — they also like buying from companies that care to understand how theyRead More
How Working ‘Outside’ of Your Business Is Key to Running It
Take a fresh look at how you’re seen by your prospective customers. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. June 13, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. It may stillRead More
Key Questions You Need to Ask Before Attending a Trade Show in 2021
Although virtual professional gatherings have created an entirely new space for entrepreneurial innovation, the prospects for in-person events have suddenly brightened. Key questions about attending a trade show or other business conclave in 2021. June 13, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. From ZoomRead More
Lessons About Marketing Complacency I Had to Learn the Hard Way
June 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. 2020 cast many unprecedented obstacles for businesses. From the mass exodus of in-office work because of the Covid-19 pandemic to quantum shifts in consumer buying behavior, we saw many businesses struggling to stay afloat while managingRead More
5 Simple Rules to Boost Your Visual Marketing ROI
Customers understand and remember visual content more than they do text. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. June 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Visual marketing is oneRead More
Weekend Favs June 12
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More
8 Must-Have Skills for an Expert Content Marketer
June 11, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Are you looking to hire an expert content marketer, but struggling to sort through the masses of marketers who say they have the writing chops? You’re not alone. “Everyone — and I mean EVERYONE — thinksRead More