What is B2B and B2C in marketing?
If you’ve heard about B2B e-commerce but still don’t really know what it is, here we give you the definition of this concept, also known as business to business, and we give you some examples. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through aRead More
This Tool Makes Video Marketing Easy for Businesses
Improve your social media marketing on a budget. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. October 1, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’llRead More
Is Your Business Prepared to Jump on the Digital Trend?
Business is moving online, and marketing is going with it. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. September 30, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Achieving success atRead More
3 Things Online Businesses Must Consider to Grow and Thrive
Innovative marketing strategies are helping companies evolve and scale. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. September 30, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. A successful business is alwaysRead More
Free On-Demand Webinar: How ZoomInfo Developed a Winning Go-To-Market Strategy
As the pandemic continues to give a boost to the stay-at-home economy, sales teams have gone completely digital in the pursuit of new clients while traditional marketing channels like trade shows and conferences are on hold. Artificial Intelligence (AI) in business development is an area seeing disruption thanks to mass adoption ofRead More
Your B2B Marketing Book of Life: 10 Inspiring B2B Marketing Tips From Family History
What can B2B marketers learn from family history research? Family history research offers a surprising number of valuable lessons for marketers looking to hone existing skills and build new ones. For starters, genealogy research can teach us about: Knowing Your Marketing Roots Sharpening Your Research Skills Building Enduring Passion Citing,Read More
Marketing Amid a Pandemic: 3 Ways to Adapt to the Paradigm Shift
September 29, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Faced with the coronavirus pandemic and a difficult economic climate, almost every industry finds itself undergoing a major paradigm shift, from local retail stores having to dramatically ramp up their online capabilities to major global brandsRead More
4 Reasons Why Focusing On Community Is Your Best Marketing Strategy
September 28, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Digital communities are quickly becoming the lifeblood of organizations as more companies turn digital and remote. A recent article by the Wall Street Journal found that adults in the U.S. are now spending up to 16Read More
How Motivation Can Drive You to Produce Your Best Work
Subscribe: Apple Podcasts | Android | Marketing Podcast with Todd Henry In this episode of the Duct Tape Marketing Podcast, I interview Todd Henry, author, international speaker, consultant, and advisor. Todd Henry is the founder of Accidental Creative, and author of The Accidental Creative as well as Die Empty. ToddRead More
Inside Influence: Rani Mani from Adobe on the B2B Influencer Marketing Advantage
On the heels of the release of the 2020 State of B2B Influencer Marketing Report and the announcement that several of our clients (LinkedIn and Alcatel Lucent Enterprise) have won awards for B2B influencer marketing campaigns, I am very happy to share the launch of a new video interview series:Read More
