Empathy is more than a buzzword. It’s not a box to be checked, or an added finishing touch for content. If B2B marketers want to successfully engage human audiences and break free from the deluge of irrelevant messages swirling around today’s customers, empathy needs to be at the center ofRead More

July 29, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Selling digital goods and getting started in the online education sector has never been easier in today’s online world. According to Research and Markets, the online education industry is poised to become a $325 billion dollar industryRead More

July 29, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. I’ve been helping authors to write books for over 15 years. This has given me incredible access to some of the world’s top non-fiction authors, like Jack Canfield. Jack, and his business partner at the time Mark VictorRead More

No more hitting dead emails. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. July 29, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll findRead More

Are you using the latest search engine optimization (SEO) tools to help with your content marketing efforts? Don’t worry, as we’ve got you covered with a look at some of the most helpful SEO tools to help you refine and augment your content marketing plans. Sorting through lists of theRead More

Subscribe: Apple Podcasts | Android | Marketing Podcast with Neal Schaffer In this episode of the Duct Tape Marketing Podcast, I interview Neal Schaffer, author of The Age of Influence: The Power of Influencers to Elevate Your Brand. Neal Schaffer is a leader in helping educate executives and professionals onRead More

Everyone from video marketers to Hollywood producers uses Soundsnap. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. July 28, 2020 2 min read Disclosure: Our goal is to feature products and services thatRead More

There has to be a word for the creeping dread B2B marketers have been feeling this year, preferably something German with a ton of umlauts. As we watched events in the spring cancel, postpone, or go virtual, we held out hope that summer would be different. Then July’s events movedRead More

Don’t misunderstand the title of this entry – I’m talking about you, the business owner, the start-up entrepreneur, the employee. What Problem Does Your Business Solve For You? See, at its heart, every business exists to solve problems. We may choose to communicate the features and benefits of our businessRead More

July 27, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. I’m not going to get into the politics of TikTok operating as a foreign company on U.S. soil. Millions of Americans, and billions around the globe, are using it’s platform, and if you are an entrepreneur,Read More