July 2, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Know me before selling me; that’s what Americans expect from sales reps.  In a recession, it’s critical to align with customer preferences to avoid losing sales to rivals. Competition is stiff, as people have less disposableRead More

As a concerned consumer, I have to admit that I’m ambivalent about social media. On the one hand, it keeps me connected with friends and family. And it provides a platform for those whose voices have been marginalized. On the other hand, it can be a 24-7 outrage machine whereRead More

July 1, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. This article was written by Alex Sixt, an Entrepreneur NEXT powered by Assemble expert. If you are looking to take the NEXT step in your business then we encourage you to check out Entrepreneur NEXT powered by Assemble. DoRead More

Business communication has always been important, but it is doubly important in crises. July 1, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Communication has always been a crucial element of business operations, regardless of the size or location of the company in question. Being ableRead More

July 1, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. Covid-19 has wiped out dreams, created a psychological nightmare, and torn a country apart, with individuals questioning what is the right, or wrong, thing to do. The result? Nobody has been untouched. But, like any crisis,Read More

This Luminar 4 bundle can change the way your small business does marketing. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. July 1, 2020 2 min read Disclosure: Our goal is to featureRead More

How can B2B brands benefit from using LinkedIn Live, and what are some examples of businesses rocking their LinkedIn Live marketing? LinkedIn* has seen its live-streaming LinkedIn Live feature being used by more major firms all the time, and we’ll take a look at five top B2B brands that areRead More

June 30, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. We’re now realizing that encapsulated awareness months alone aren’t enough to dismantle systemic discrimination or marginalization. Don’t get me wrong, pride month is incredibly important to us LGBTQ+ folk. But it often feels like after JuneRead More

Subscribe: Apple Podcasts | Android | Marketing Podcast with Sydni Craig-Hart In this episode of the Duct Tape Marketing Podcast, I interview Sydni Craig-Hart CEO and Co-Founder of Smart Simple Marketing, an award-winning content marketing consultancy. Smart Simple Marketing helps B2SMB marketing professionals gain market share, drive engagement and deepenRead More

In his recently published eBook, Corona Marketing, Joe Pulizzi recounts how he and his wife launched the website Content Marketing Institute in 2007 at the exact time as a devastating financial crisis was beginning to unfold in the United States.  “At the time, we believed things couldn’t have been bleaker,”Read More