80% of CEOs don’t trust marketers. And yet 91% of CEOs do trust CIOs and CFOs Ouch! In addition to the many challenges marketers are currently facing with the COVID-19 pandemic and overall social change, a study by Fournaise Group found that CEOs felt marketing was not meeting expectations, causingRead More

June 22, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The LGBTQ community is an increasing economic force: In the five years since Obergefell v. Hodges legalized gay marriage in the United States, for example, a new study estimates that gay weddings have contributed $3.8 billionRead More

Subscribe: Apple Podcasts | Android | Marketing Podcast with Kim Beasley In this episode of the Duct Tape Marketing Podcast, I interview Kim Beasley. Early in life, Kim believed that making a difference in the lives of others was very important. Even when she experienced hardships in her life, sheRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

June 19, 2020 8 min read Opinions expressed by Entrepreneur contributors are their own. According to the Bureau of Labor Statistics, 21 million people are currently unemployed. To put this in perspective, the Great Recession in the early-2000s saw its height of unemployment in 2010 at 14.8 million. The COVIDRead More

June 19, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. “Email marketing is an often overlooked but vital part of PR, media relations and thought leadership strategy,” says Blair Nicole, who is the CEO and founder of Media Moguls PR. She’s right. Most business owners IRead More

June 19, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. As we learn to live in this “new normal” of media overflowing with stories about COVID-19, protests and civil unrest it’s sometimes overwhelming to think about pitching stories to journalists.  How can we pitch stories to press about ourRead More

B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds71 percent of B2B brands have digital experiences that don’t meet customer expectations and needs, while 82 percent have implemented a digital transformation project — two of several statistics of interest to digital marketers contained in recently-released study data. MediaPost GlobalRead More

June 18, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Every industry deals with a unique set of challenges and concerns. For one, the freight transport industry needs to maintain efficiency while addressing the changing demands of its customers. The hospitality, for another, must balance salesRead More

Subscribe: Apple Podcasts | Android | Marketing Podcast with Jake Thompson In this episode of the Duct Tape Marketing Podcast, I interview Jake Thompson Chief Encouragement Officer at Compete Every Day. Through Jake’s experience as an athlete, entrepreneur, and speaker, he has learned how we can be move closer toRead More