Your main business focus cannot be on a niche that is doomed to fail. June 18, 2020 3 min read Opinions expressed by Entrepreneur contributors are their own. Here’s a little secret you may not know: If your business isn’t growing as fast as you’d like it to, it may notRead More

Why do you even need a content person for influencer marketing? After all, the influencers are providing the content. You just have to collect their pearls of wisdom, make them look pretty in a PDF, and you’re good to go, right? I’ll confess, on my first influencer marketing project, IRead More

Subscribe: Apple Podcasts | Android | Marketing Podcast with Sergio Alcocer In this episode of the Duct Tape Marketing Podcast, I interview Sergio Alcocer, one of the most progressive multicultural marketers in the USA. In 1999 he helped found LatinWorks, an agency that has consistently bent the rules of theRead More

What makes for strong long-term email marketing, and what can email marketers learn from a 26 year archive of spam? In 1994 I started archiving the funniest and most outlandish spam emails I received, and throughout the rest of the ‘90s I sent out an annual holiday compendium of theRead More

So the question this bold and perhaps presumptuous headline likely brings up is . . . to whom. The only business that matters to whom. The first answer I suppose most business owners and entrepreneurs might suggest is to their customers. Yes indeed, this is a fine answer, an importantRead More

June 16, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Advertising-tech company Criteo hopes to shift away from being known as a niche leader in ad retargeting and redefine itself as “the ad-tech company for the open internet.” Leading that charge is Megan Clarken, who was hiredRead More

June 16, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. Many marketing professionals aspire to become excellent marketing managers who can direct entire teams toward commercial and creative success. Despite the allure of becoming a marketing manager, however, it’s an immensely difficult position to master. ManyRead More

Subscribe: Apple Podcasts | Android | Marketing Podcast with Spencer Sheinin In this episode of the Duct Tape Marketing Podcast, I interview Spencer Sheinin, the founder and CEO of Shift Financial Insights, providing ridiculously simple accounting and financial insights for businesses on the rise. Guided by the belief that entrepreneurs canRead More

Subscribe: Apple Podcasts | Android | Marketing Podcast with David Walter In this episode of the Duct Tape Marketing Podcast, I interview David Walter, best-selling author of The Million Dollar Rebuttal and Stratospheric Lead Generation Secrets: Cold Calling is NOT a Numbers Game! David’s claim to fame came from settingRead More

“Integrated marketing” is an ideal with clear appeal, but one that is often difficult to actualize in practice. Developing a truly integrated strategy — in which marketing functions in lockstep with sales, product, and other departments — is immensely challenging, especially within large and complex organizations. It’s not necessarily forRead More