Influencers drive engagement and are cost effective. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 10, 2020 3 min read Opinions expressed by Entrepreneur contributors are their own. Coronavirus has thrown theRead More

Subscribe: Apple Podcasts | Android | Marketing Podcast with John Jantsch Today’s show is part 2 on podcasting. If you missed part 1, I covered why every small business should have a podcast, you can go back and listen here. In part 2, I am going to talk about beingRead More

It’s never been more important for brands to show purpose and to be connected to what’s important to customers. As our CEO Lee Odden recently observed in Marketers: We Can Do Better Than Words with Action, “We can all agree that there has to be a change and that weRead More

Subscribe: Apple Podcasts | Android | Marketing Podcast with Michael Zipursky In this episode of the Duct Tape Marketing Podcast, I interview Michael Zipursky, the CEO of Consulting Success. He’s advised organizations like Financial Times, Dow Jones, RBC, Omron, Sumitomo and helped Panasonic launch new products into global markets, butRead More

Learn trends, tools, ad sales, programmatic advertising, and more. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 9, 2020 2 min read Disclosure: Our goal is to feature products and services thatRead More

Okay, marketers, here’s your content marketing challenge for the day. Your target audience includes the following: Small business owners Gamers Teachers Lifestyle bloggers Young professionals/Entrepreneurs All you have to do is come up with messaging that will resonate with each of these groups, while repurposing as much content as possibleRead More

June 8, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. While having a great product or quality service is undeniably important, these aren’t necessarily the things that will win you loyal customers. More often than not, buyers are influenced by a brand’s ability to form emotionalRead More

Learn how to position your brand with buyers in this new economy. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 8, 2020 1 min read Opinions expressed by Entrepreneur contributors are theirRead More

The focus of Always On Influence for B2B brands is to establish and maintain relationships with business influencers through content co-creation, engagement and various types of activations that create and reinforce brand thought leadership. In fact, those strong relationships with industry experts create value for driving marketing performance across theRead More

Plus, this branding expert explains how entrepreneurs can use content creation to foster growth. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 6, 2020 1 min read Opinions expressed by Entrepreneur contributorsRead More