You don’t have to shell out thousands of dollars to a designer to get great branding. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 14, 2020 2 min read Disclosure: Our goalRead More

Even in a pandemic, if you identify and meet the needs of your customers, you will thrive. June 13, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. As an unprecedented pandemic rips through countries around the globe, businesses brace for a devastating economic impact. The globalRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

We are not out of the woods yet, but it is safe to say that many B2B buyers are re-emerging to do business. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 12,Read More

A five-step guide for translating press coverage into new customers. June 12, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. As the economy reopens, entrepreneurs and businesses need a strong PR play more than ever before so they can mitigate risk, secure positive exposure for theirRead More

Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlightDemand for webinars has increased among B2B marketers during the global health crisis, with 76 percent of marketers seeing webinars as an increasingly successful method of driving leads, while the top B2B content types are eBooks, white papers andRead More

During and even after a crisis, people respond emotionally … and they spend the same way. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 11, 2020 3 min read Opinions expressed byRead More

Subscribe: Apple Podcasts | Android | Marketing Podcast with Matt McWilliams In this episode of the Duct Tape Marketing Podcast, I interview Matt McWilliams, “The Affiliate Guy” and the President of Matt McWilliams Consulting.  He provides marketing consulting to small and medium-sized businesses ranging from retail clothing to music instruction.Read More

What is every B2B marketer’s favorite word? Process.  Okay, I’m kidding. For people who live and work in a creative field like B2B marketing, process has a little bit of a reputation. A reputation for stifling the creative process with extra steps, procedures, and — depending on who you askRead More

June 10, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Looking for a way to pump up your website’s search engine optimization (SEO), bring in more search traffic and increase your conversions? If so, you’ll want to learn more about long-tail keywords.  These are longer phrases that peopleRead More