For decades, marketers have measured success differently than the rest of the organization. We raise awareness, increase share of voice, generate impressions, deliver MQLs to sales.  Meanwhile, the success of the business itself is measured in….well, money. Revenue. Earnings before interest and taxes (EBIT).  But this disparity is changing asRead More

June 1, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. From the entertainment sector to the health and fitness industry, stay-at-home orders have forced many entrepreneurs to improvise and share their skills virtually. Instagram Live has emerged as an outlet of choice for enterprising business owners. HopRead More

Senior executive social media participation is often associated with better leadership, brand transparency and helps build better connections with customers, employees, and investors. For most companies, the CMO is one of the most visible executives and as a public facing marketing role, there is an expectation that the chief marketingRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

What B2B Buyers Want From Tech Vendors Right Now55 percent of B2B buyers say it’s appropriate for marketing efforts to continue during these challenging times, and 53 percent are presently in the market for B2B products and services, with most of those having recent new purchasing interests, according to newly-releasedRead More

May 28, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Most financial advisors would agree that any return that beats the market (which has seen an average annual return of 10.7% since 1871) is pretty darn good. From 1965–2017, Warren Buffett (through Berkshire Hathaway) enjoyed aRead More

May 28, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Since the outbreak began, it can seem like it’s harder than ever to stand out amidst all the noise. We’re writing posts that people don’t read, hosting live streams people don’t attend, and running ads that peopleRead More

Subscribe: Apple Podcasts | Android | Marketing Podcast with Mike Fraidenburg In this episode of the Duct Tape Marketing Podcast, I interview Mike Fraidenburg, a certified mediator, natural resource scientist, and former government executive with broad experience helping organizations and executives who are struggling to work effectively in environments withRead More

May 28, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The world has changed a lot in the past few months. Maybe you got laid off from your full-time job and are ready to earn some extra money. Or maybe you now have time to pursue aRead More

May 28, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. As any digital marketing pro can tell you, programmatic advertising is one of the most critical — and least understood — concepts in the industry today. It’s a strategy made more difficult by the fact that individualRead More