I’m not here to lie to you: Sheltering in place is getting pretty old.  I do count my blessings, of course. My family and I are healthy. My wife and I both can work from home; our kids are pretty great; we actually enjoy each others’ company.  Still. There areRead More

Subscribe: Apple Podcasts | Android | Marketing Podcast with Simon Severino In this episode of the Duct Tape Marketing Podcast, I interview Simon Severino, CEO of Strategy Sprints GmbH, where their goal is to coach CEOs and their teams to ensure higher NPS (Net Promoter Score), higher sales conversion andRead More

What can marketers in 2020 learn from the low-resolution stand-up video arcade games of the 1980s? Here are five surprisingly-modern marketing lessons that we can learn from and implement today, with roots that come directly from vintage ‘80s arcade games. Slap that fire button and let’s warp ahead and takeRead More

May 26, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. We’ve all heard it before: Social media is important for sales. But specifically, Instagram — with its focus on high-quality images and the aesthetic side of marketing — can take your product to new heights, ifRead More

The term podcasting has become mainstream these days and interest in this medium is on the rise and, rightfully so. Not only is it convenient for listeners who want topics that they’re interested in on-demand, but it’s also valuable for the person or business hosting them. Below find seven greatRead More

May 26, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Businesses are trying to cope with the global health crisis, and many are struggling to crack the code to keep their brands relevant and stable as it persists week after week. The thought of staying possible,Read More

Your business doesn’t serve a homogenous customer base. Unless you’re an incredibly niche service, it’s likely that you have at least a handful of types of people who benefit from your products or services. Because these types of customers are different from each other, they won’t all be won byRead More

Subscribe: Apple Podcasts | Android | Marketing Podcast with John Jantsch Today I want to talk about what is probably the highest pay off marketing activity right now. Obviously there is a lot going on in the world today. I find that a lot of people are looking around tryingRead More

Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. May 26, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If youRead More

Like many other digital experiences, the webinar has traditionally been viewed as a means to an end: Create something that seems valuable to your audience, and use it as a vehicle to acquire contact information for lead generation purposes. But marketers like Mark Bornstein take a different angle: What ifRead More