Get exposure, offer stellar customer service, and be nimble. May 5, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Marketing a product and a service are very similar in some ways: You have to identify your customers and their needs, and then craft your pitch toRead More

Marketing Podcast with Steve Blank In this episode of the Duct Tape Marketing Podcast, I interview Steve Blank, considered one of the fathers of modern entrepreneurship – is a seral entrepreneur-turned best selling author and educator. Steve focuses on how startups are built, how entrepreneurship is taught, and how bigRead More

What do we mean when we talk about a transformation in marketing? Let me put it this way. The switch from horses to cars was a transformation. It was a fundamental rethinking of the way that humans move. We went from, “Find an animal that can go further and fasterRead More

Uncertainty for some is opportunity for others. While much is being said about changes in influencer marketing approach and B2C influencers losing work at scale because events are now cancelled and industries like retail, travel and hospitality have been disrupted due to COVID-19, consumer behavior has decidedly shifted towards digitalRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

You don’t have to be an artist to make great digital art. May 1, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from theRead More

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generationLinkedIn (client) recently rolled out additional targeting options for advertisers, allowing LinkedIn Ad users access to new Company Category B2B data comprised of Forbes, Fortune and platform data, along with the addition of growth rate targeting information.Read More

Join author and entrepreneur Kim Walsh Phillips as she discusses best practices for driving leads in today’s world. April 30, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Join author and entrepreneur Kim Walsh Phillips as she discusses best practices for driving leads in today’s world. Read More

Create posts that feature you, your clients and how you can work together. April 30, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. “What the heck am I supposed to post today?” If you have ever created content for social media, this thought has surely crossedRead More

Join our expert Neil Gordon as he discusses providing customers incredible value and building trust. April 30, 2020 2 min read Opinions expressed by Entrepreneur contributors are their own. With so much noise out there right now, it can feel harder than ever to attract more clients, more customers, andRead More