Everyone in B2B is talking about account-based marketing. And almost everyone is practicing it in some form — around 93% of organizations, according to SiriusDecisions. “Not many are killing it though,” says Kelvin Gee. “That’s the problem. They start pilots … then they re-launch and learn from the mistakes. That’sRead More

April 27, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Brad Flowers’s The Naming Book. Buy it now from Amazon | Barnes & Noble | IndieBound When beta testing your business name, my first inclination is to say “Don’t.” Be confident. Stick to your choice. ButRead More

April 27, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. In March 2020, IHS Markit Chief Economist Joel Prakken announced a popular consensus among economists that the financial stress stemming from the coronavirus epidemic will inevitably weaken 2020 economic growth. In just the past four weeks, over $4 trillionRead More

Influencer Marketing in the B2B world is fast growing as an essential part of the marketing mix. How brands implement influencer engagement strategies varies from one off campaigns, to event activations to passive social engagement to the topic of this post: Always On Influencer Marketing. According to research from Linqia.Read More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

April 24, 2020 10 min read Opinions expressed by Entrepreneur contributors are their own. Over the last few years, our work and personal lives have been slowly evolving to exist within a growing digital society. There have been dramatic changes to our access to information, entertainment, and work processes. AlthoughRead More

10 B2B Tech Categories Gaining Interest Because of COVID-19Telemedicine, electronic signature, online conferencing, and mobile app development were the most swiftly-rising B2B technology software categories, according to recently-released report data, showing rises of as much as 613 percent since the global health crisis began. MarketingProfs Magnifying the Massive Growth ofRead More

Find out how to let the world know what you’re doing with these easy-to-follow tips. April 23, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Rick Terrien’s Ageless Startup. Buy it now from Amazon | Barnes & Noble | IndieBound. It’s vital that you learnRead More

Marketing Podcast with Payman Taei In this episode of the Duct Tape Marketing Podcast, I interview the founder of Hindsight Interactive and Visme, Payman Taei. Payman’s background in Biology has led him to truly believe in the art of evolution. He constantly strives to create new as he believes ifRead More

It’s one thing to simply conceive and publish; it’s yet another to earn consumer loyalty and trust. Opinions expressed by Entrepreneur contributors are their own. Despite content marketing having been a much-discussed topic for several years, many businesses still don’t have a solid strategy in place. In fact, the Content Marketing Institute’sRead More