One great thing about being a young Gen X’er: There was no social media during my junior high and high school years.  Young millennials weren’t so lucky. They chronicled their adolescence in excruciating detail on Myspace, Facebook, YouTube and Twitter, every half-formed thought and laundry-detergent-eating stunt preserved forever. So it’sRead More

April 22, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble  A conversion email series typically sends recipients to a landing page that offers more in-depth content or sellsRead More

April 22, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Not even the most well-prepared businesses have the resources to hunker down and wait out a months-long crisis. Stop investing in marketing, though, and your company won’t make it through the long night of the coronavirusRead More

Marketing Podcast with Mark Sanborn On this episode of the Duct Tape Marketing Podcast, I interview Mark Sanborn, who is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Mark is an international bestselling author and noted expert on leadership, team building,Read More

B2B influencer marketing is an ideal way for brands to drive digital conversations during the global health crisis, and we have 13 ways influencers can virtually deliver many of the benefits that have been lost due to postponed or cancelled real-world events. With 45 percent of consumers spending more timeRead More

April 21, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. When my book came out, I was a recent college graduate who lacked a real understanding of the world of press and PR, and I know there are others like me out there. Many see PR asRead More

April 21, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy and Kim Walsh Phillips’s No B.S. Guide to Direct Response Social Media Marketing, Second Edition. Buy it now from Amazon | Barnes & Noble | IndieBound Trying to do social media marketing thatRead More

Marketing Podcast with Keith Ferrazzi On this episode of the Duct Tape Marketing Podcast, I speak with Founder and Chairman of Ferrazzi Greenlight and best-selling author Keith Ferrazzi. Keith Ferrazzi is recognized as a global thought leader in the relational and collaborative sciences. At Ferrazzi Greenlight, he works to identifyRead More

It’s an age-old question: what should I post on social media for my business? When it comes to social media, engagement is the ultimate name of the game. You want to start dialogues online with your followers. Many times that engagement can be a first or second step in gettingRead More

Marketers are in the business of attracting attention. All of our tactics, our strategies, our goals boil down to: Did we get someone’s attention and inspire them to take action? The key to modern marketing is that we have to earn that attention. There will always be someone on whoRead More