This just in: B2B doesn’t have to be boring! People who are on B2B buying committees like to be entertained just as much as everyone else. They use the same social media sites as B2C consumers do, too.  Sorry to drop so many knowledge bombs in one paragraph. Take aRead More

April 8, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble  Webinars have long been an effective content marketing tactic. Your prospects can hear you talk and see yourRead More

Marketing Podcast with Mike Michalowicz On this episode of the Duct Tape Marketing Podcast, I sit down with entrepreneur, author, and speaker Mike Michalowicz. Michalowicz founded and sold two multi-million dollar businesses before his 35th birthday. As an entrepreneur himself, he’s passionate about supporting others on their entrepreneurial journey. He’sRead More

You’ve got to stay focused on a single market until you prove loyalty and expertise. April 8, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Digital marketing agencies are some of the top businesses in the entrepreneurship sphere. It’s estimated that the digital marketing software industry will growRead More

Email Skript is like having a full-time email marketer for a fraction of the price. April 8, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of theRead More

How does search engine optimization (SEO) shine during a pandemic, and how can B2B marketers make sure they’re doing all they can with the platforms and tools at their disposal? For decades SEO platforms have been an integral part of the marketing and research efforts of growing numbers of majorRead More

I had big plans to hit the road to promote my new novel. And then the world completely changed. April 7, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. My second novel, Raphael, Painter in Rome, comes out on April 7, 2020, and yes, I’ve had toRead More

Marketing Podcast with Michael Bungay Stanier Today’s guest on the Duct Tape Marketing Podcast is Michael Bungay Stanier, author, speaker, and founder of Box of Crayons. Bungay Stanier’s book The Coaching Habit is the best-selling coaching book of this century—having sold over 700,000 copies—and has pushed the concept of coachingRead More

Marketing is an ongoing process. Once you’ve established your systems and processes, it’s important to continually check in and reevaluate. And that’s because, in the course of running a business, things change. Your brand expands or shifts focus. Your customers’ needs and expectations fluctuate. It’s important that you marketing effortsRead More

Go back to basics with these proven methods of effective marketing. April 7, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Startups operate under extremely tight budgets, which makes it almost impossible for them to set aside a marketing budget. With their tight budgets, they haveRead More