Learn about trademarks, copyrights and more. April 13, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Brad Flowers’s The Naming Book. Buy it now from Amazon | Barnes & Noble | IndieBound If you’ve chosen your business name, congratulations! What’s the next step? How do youRead More

April 13, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. There are two strategies you can pursue right now: 1. Retreat and play defense with all the uncertainty surrounding the economy and world, or 2. Go on the offense, control your brand’s narrative and push moreRead More

My marketing journey was born out of SEO roots, where the priority of content promotion has always been high in order to create the kind of accountable marketing performance that matters. In contrast, I see a lot of brands putting the majority or all of their investment towards content creationRead More

Justin Wu, CEO and Founder of Growth.ly, offers an in-depth view on how brands big and small are generating growth through marketing. April 11, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Justin Wu, CEO and Founder of Growth.ly, shares his thoughts on what “growth-hacking” reallyRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

SEO will be a primary focus for marketers during the downturn, says surveySearch Engine Optimization (SEO) is poised to see increased budget spending during the pandemic, according to recently-released survey results, also showing that organic and paid search were the two top performing channels among multiple industries during 2019. MarketingRead More

Social ads take amount of work, but done correctly they can significantly impact ROI. April 9, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. With 97 percent of digital consumers on some form of social media, you can’t afford not to invest in social ads. And withRead More

April 9, 2020 3 min read If you’re an entrepreneur who gets clients through cold pitches, you might wonder: Is it still OK to pitch at a time like this? The answer: Yes, but you need to think differently about your offering and your approach. To dig into the details,Read More

Marketing Podcast with Ben Shapiro On today’s episode of the Duct Tape Marketing Podcast, I sit down with modern Renaissance entrepreneur Ben Shapiro. Shapiro got his start at eBay, where he served as their manager of business development and SEO. He then went on to found his own business andRead More

This just in: B2B doesn’t have to be boring! People who are on B2B buying committees like to be entertained just as much as everyone else. They use the same social media sites as B2C consumers do, too.  Sorry to drop so many knowledge bombs in one paragraph. Take aRead More