B2B Companies See Purpose As A Path to SuccessSome 82 percent of B2B executives see companies with purpose having more success than those without, with 86 percent saying that purpose is important to their business — two of the insights contained in a recently-released B2B brand purpose survey. MarketingCharts [youtubeRead More

Here’s how companies and brands can create viral marketing content on platforms like TikTok. March 13, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Thomas Ma, co-founder of Sapphire Apps Media, talks about how working at his mother’s nail salon taught him what it means toRead More

Marketing Podcast with Grant BaldwinPodcast Transcript On this episode of the Duct Tape Marketing Podcast, I sit down with speaking expert Grant Baldwin. He is a professional speaker himself, a speaking coach and founder of The Speaker Lab, and the author of the new book The Successful Speaker: Five Steps forRead More

Back to Podcast John Jantsch: Want to quickly send amazing looking emails to your prospects and customers in just minutes? AWeber is the market leader in making email marketing powerfully simple for a small business. Visit aweber.com for a 30-day free trial. John Jantsch: Hello and welcome to another episodeRead More

The hardest part is getting started. Has there ever been a more relatable expression? I know we can all think of a task or obligation that we put off endlessly out of some perceived dread, only to find that once we actually buckled down and got to it, the actRead More

How to win over customers online. March 11, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur trying to stay relevant and thrive in the competitive digital age, there’s one marketing strategy you’ve likely heard holds the secret to growing your business online: salesRead More

Marketing Podcast with Justin BradyPodcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with PR expert, writer, and podcaster Justin Brady. Brady partners with companies in the emerging tech space, designing strategies and crafting stories that reach audiences of millions. In addition to his work in theRead More

Back to Podcast John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. John Jantsch: Hello and welcome to another episode of theRead More

Search strategy is undoubtedly vital for most B2B brands today, yet there are several elements that play important roles in its ultimate success that may surprise you. Leading the search engine optimization (SEO) program for a major brand is a vital role that’s only taken on greater importance over theRead More

John Jantsch speaks with host Jaime Masters on her podcast the Eventual Millionaire about his latest book, The Self-Reliant Entrepreneur. Jantsch is well-known in the world of small business marketing, but his latest book is a departure for him. He wanted to move beyond the world of marketing how-tos andRead More