David Meltzer sits down with the company’s CMO to talk about the transition. March 10, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. On this episode of The Playbook, FanDuel’s Chief Marketing Officer Mike Raffensperger shares his insights on: How his experience working at Amazon helpedRead More

Marketing Podcast with Jonah BergerPodcast Transcript On this episode of the Duct Tape Marketing Podcast, I visit with author and Wharton School Professor Jonah Berger. Berger is the best-selling author of three books, including his latest The Catalyst: How to Change Anyone’s Mind. As an academic and a marketing expert, BergerRead More

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr CMS. It’s a modern cloud based CMS system that’s licensed only to agencies. You can find them at zephyrcms.com, more about this later in the show. John Jantsch: Hello and welcomeRead More

This digital marketing bundle shows you how to leverage the most popular digital marketing channels. March 10, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of theRead More

When it comes to marketing your business, it pays to have a good story. Storytelling has been around since the dawn of time, and a compelling story has the power to inspire readers, make them think, and motivate them to take action. Creating a core story—one that speaks to theRead More

You already know what B2B influencer marketing is. It is “the practice of a B2B brand engaging internal and industry experts with active networks to help achieve measurable business goals.” But how is that changing in 2020 with social media distrust, the spread of misinformation, advertising regulations, and more? B2BRead More

You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers. March 9, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The followingRead More

Having a successful product or service is a big win. But keeping it top of mind for consumers (and winning new ones) can be a challenge. March 9, 2020 4 min read This story appears in the March 2020 issue of Entrepreneur. Subscribe » Q: I have a legacy product thatRead More

Buyer distrust of advertising and brand communications is one of the top challenges of our time for marketers. As TopRank Marketing’s Nick Nelson has shared, “trust is currency” and that trust is “arguably the most valuable currency in today’s B2B marketing environment.” Studies continue to show that business peers andRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More