Build a brand that not only tells a story but also gives consumers a story to tell others. February 17, 2020 3 min read Opinions expressed by Entrepreneur contributors are their own. Purpose-marketing isn’t new, but nationwide, there’s a growing business trend that involves building purpose into everything a company does. As aRead More

We talk a lot here on Online Marketing Blog about influencer marketing and one of the benefits of incorporating the voices of influencers in brand content is not often covered: customer experience. What’s the connection between CX and influence? A big part of customer experience is trust and many customersRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Create great, custom designs without breaking the bank. February 15, 2020 3 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerceRead More

Three ways to overcome sales objections. February 14, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. We all dream of marketing a product with no resistance or objections whatsoever on sales calls. Imagine a potential client being thrilled by the chance to work with you orRead More

Diversify your growth marketing efforts with ClickMeeting. February 14, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.Read More

Facebook Adds ‘One-Time Notification’ API to Messenger for BusinessFacebook has given marketers new options for contacting consumers who have agreed to notifications, with the release of an API token system that will enable expanded brand-to-customer contact choices, the social media giant recently announced. Social Media Today [youtube https://www.youtube.com/watch?v=YbcXEoAX4v4&w=560&h=315] Twitter saysRead More

Learn how to leverage and automate LinkedIn to bring in several high-quality leads per day. February 13, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. LinkedIn is responsible for over 80% of the leads generated by Social Media. Unfortunately, identifying and contacting those leads can beRead More

Business pages are still valuable, but the way to leverage them has changed. February 13, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Long gone are the glory days in which posting to your Facebook business page would mean reaching the majority of your followers. EvenRead More

Marketing Podcast with Rita McGrathPodcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with globally-recognized expert on strategy, innovation and growth Rita McGrath. McGrath is a professor at Columbia Business School and directs the popular Leading Strategic Growth and Change program. Additionally, she works with leadership atRead More