Marketing Podcast with Jack McGuinnessPodcast Transcript Today’s guest on the Duct Tape Marketing Podcast is Jack McGuinness. McGuinness is the co-founder and managing partner of Relationship Impact, a consulting firm focused on helping great leaders build great leadership teams. After finishing his business degree, McGuinness landed the COO role atRead More

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Gusto, modern, easy payroll benefits for small businesses across the country. And because you’re a listener, you get three months free when you run your first payroll. Find out at gusto.com/tape. JohnRead More

Whether you want to be a freelance writer or build brand recognition, copywriting is a crucial skill. February 19, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small shareRead More

How important is influencer marketing to businesses in 2020? Influencer marketing will see global brand spending of up to $15 billion by 2022 (Business Insider Intelligence), and B2B marketers who haven’t yet experienced its many benefits now have more research data than ever to make the case for starting anRead More

Marketing Podcast with Melanie DezielPodcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with marketing expert Melanie Deziel. Deziel is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller. She is driven by a desire to help brands create compelling and credible content to shareRead More

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr CMS. It’s a modern cloud based CMS system that’s licensed only to agencies. You can find them at zephyrcms.com, more about this later in the show. John Jantsch: Hello, welcome toRead More

The digital world has complicated the customer journey. Where customers used to have to reach out to salespeople if they wanted to learn more about a business, they can now do the bulk of their research into a company online. They can pour through the pages of your website, readRead More

Marketers are still asking, what is B2B influencer marketing? Here’s a definition I’ve been using over the past 5 years or so: B2B influencer marketing is activating internal and external subject matter experts with engaged networks to advocate and co-create content of mutual value that drives measurable business goals. AsRead More

Marketing Podcast with Steve GordonPodcast Transcript Today on the Duct Tape Marketing Podcast, I visit with Steve Gordon. He’s the founder of The Unstoppable CEO, where he helps agencies and consultants to build relationships with prospects and close deals without having to sell. One of his favorite secret weapons inRead More

Back to Podcast John Jantsch: Hey, marketing today has gotten harder. There’s so many new platforms. How do you reach the right audience? Fortunately, there’s a simple way. LinkedIn can help you speak with the right professionals at the right time. John Jantsch: Hello. Welcome to another episode of theRead More