Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Gusto, modern, easy payroll benefits for small businesses across the country. And because you’re a listener, you get three months free when you run your first payroll. Find out at gusto.com/tape. JohnRead More

2019 may be remembered as the year we reached peak nerd. When I was growing up in the ’80s and ’90s, nerd culture was still underground, something for weird kids and weirder adults. Now our biggest entertainment franchises are what used to be nerd stuff: High fantasy, epic science fiction,Read More

Marketing Podcast with David Meerman ScottPodcast Transcript On this episode of the Duct Tape Marketing Podcast, I sit down with marketing speaker and best-selling author David Meerman Scott. Meerman Scott has stopped by the podcast before to discuss a number of his books, including Marketing the Moon and The NewRead More

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr CMS. It’s a modern cloud based CMS system that’s licensed only to agencies. You can find them at zephyrcms.com, more about this later in the show. John Jantsch:  Hello, and welcomeRead More

Digital advertising isn’t a novel idea. From Google and Facebook ads to sponsored content on LinkedIn to banner ads on other websites, advertising online has been around for a while. Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. If anything, the importanceRead More

When it comes to securing buy-in from key stakeholders for marketing technology investments, are you preparing to deliver a pitch or to woo your audience through story? According to Zari Venhaus, Director of Corporate Marketing Communications at Eaton, the latter is essential if you want to create understanding and gainRead More

John Jantsch stops by the Six Pixels of Separation podcast to chat with host Mitch Joel about his latest book, The Self-Reliant Entrepreneur. Jantsch’s book is designed as a series of 366 daily meditations for entrepreneurs, aimed at helping them grow personally and professionally. Jantsch is a huge fan ofRead More

Here’s how to get more followers and customers on Instagram. January 6, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Instagram is one of the best social media platforms for promoting your brand online. According to Instagram statistics, over 200 million Instagrammers visit at least oneRead More

Studies over the years have shown that the vast majority of B2B buyers start their journey with a Google search. But what good is being found if the content doesn’t create immediate feelings of trust for the searcher? According to the 2019 Content Preferences Survey Report, 95% of B2B buyersRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More