New decade, who dis? We’ve officially turned the calendar to 201… er, 2020! First the first time in 10 years, we’ll all be writing a different numeral as that third digit. That’s a new habit that’ll take some getting used to.  As B2B marketers, perhaps we can take advantage ofRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Twitter Is Removing the Audience Insights Element from Twitter AnalyticsTwitter has announced that it will do away with the current version of its Audience Insights portion of Twitter Analytics. On January 30 the platform will mark the end of the five year old follower data tool used by many digitalRead More

Marketing Podcast with Tim StaplesPodcast Transcript Today on the Duct Tape Marketing Podcast, I chat with Tim Staples, CEO of Shareability and co-author of Break Through the Noise: The 9 Rules to Capture Global Attention. Staples has developed a reputation in the marketing industry for being a creator of viral content.Read More

Back to Podcast John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. John Jantsch: Hello and welcome to another episode of theRead More

This bundle includes everything you need to grow your business through the world’s largest social network. January 9, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share ofRead More

Content has many aims. It should inform. It should assist. It should entertain. But as B2B marketers, doesn’t it seem like if we don’t deliver on the latter – immediately, and convincingly – we don’t really get a chance to deliver on the rest?  Given that our job is dependentRead More

Video content is king, but you don’t have to be a technology expert to create it. January 8, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Unsurprisingly, video content has quickly become an essential part of social media branding. According to research from Renderforest, video content onRead More

The company’s latest marketing strategy is touting its commitment to consumer data privacy January 8, 2020 3 min read This story originally appeared on Endgadget It had been 28 years since Apple last made an official trip to CES until today when Jane Horvath, the company’s senior director for globalRead More

Marketing Podcast with Drew McLellanPodcast Transcript Today on the Duct Tape Marketing Podcast, I speak with Drew McLellan. A marketing industry veteran, McLellan started his own agency 25 years ago. Since then, he’s both expanded his own business and taken over Agency Marketing Institute, an organization that helps owners ofRead More