Increase holiday sales by trying something new. December 16, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. With the holidays literally right around the corner, businesses need to come up with attention-grabbing holiday marketing strategies to encourage shoppers to buy from them. But with so manyRead More

It’s that time of year, B2B marketers. We’re tying up loose ends. We’re reflecting on a year’s worth of wins, opportunities, and change. And we’re working hard to finalize next year’s marketing plans and budgets so we can hit the ground running after the clock strikes midnight on New Year’sRead More

Just because what you’re selling is unique doesn’t mean it can’t find its audience. December 14, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. When you have a niche product — something that positions a unique value proposition to a customer — it can be hard to figureRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Here’s how brand consistency can help you put competitors in your rearview mirror. December 13, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. The goal of any brand is to provide a recognizable, positive brand identity people will remember. Without a consistent brand presentation, you cannot achieve thatRead More

1 in 3 Marketers and Agencies to Increase Spending on TikTok in 2020In 2020 marketers expect to increase spending the most on Instagram, YouTube, Google, and LinkedIn, with some 33 percent also predicting more ad spending on rising upstart TikTok, according to newly-released survey data. Facebook, Twitter, and Snapchat wereRead More

There’s more than enough material to sustain your campaign. You just have to know where to look. December 12, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. When you’re building a fast-growing e-commerce brand, you can’t escape the importance of content. It shows up everywhere. YouRead More

Connect deeply with potential clients by guiding them through a psychological journey of getting to know, like, and trust you, says Jess Lenouvel. December 12, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. This article is written by Jess Lenouvel, realtor for over a decade andRead More

Maliha Aqeel, Assistant Director of Brand, Marketing and Communications at Ernst & Young, is known for being a staunch advocate of the three C’s that drive brands: content, customer, and culture. But when Maliha sat down with TopRank Marketing’s Joshua Nite for a Break Free B2B interview at Content MarketingRead More

Marketing Podcast with Mike YanPodcast Transcript Today’s guest on the podcast is Mike Yan, CEO of chat marketing platform ManyChat. ManyChat is a platform that allows you to automate chat and bring together Facebook Messenger and SMS to reach your customers on their terms. Their simple templates allow you toRead More