Transcript of How to Integrate Chat Into Your Marketing

Back to Podcast John Jantsch: This episode is a Duct Tape Marketing Podcast, and is brought to you by pixelz.com. You’ve got to make those images look great. If you want them to pop, if you want them to represent your products, this is a retouching service to make yourRead More

What You Can Learn from Competitive Research to Improve B2B Content Marketing Performance

Pablo Picasso famously said: “Good artists borrow; great artists steal.”  Except that he probably didn’t come up with that zinger on his own. It’s been attributed to everyone from Mark Twain to TS Eliot.  Which proves the point: For memorable content, steal what you can and make it your own.Read More

John Jantsch on the Content Heroes Podcast – The Self-Reliant Entrepreneur

John Jantsch stops by the Content Heroes podcast to share his entrepreneurial journey and how it led him to write his latest book, The Self-Reliant Entrepreneur. On this episode, Jantsch and host Josiah Goff talk about what it means to be an entrepreneur, how establishing habits of mindfulness and contemplationRead More

Paving the Path to a Purposeful Hustle

Marketing Podcast with Deanna SinghPodcast Transcript Today on the Duct Tape Marketing Podcast, I visit with Deanna Singh, speaker, author, and founder and Chief Change Agent at Flying Elephant. Singh defines her purpose in life as shifting power to marginalized communities, and through Flying Elephant, she does just that. ByRead More

Transcript of Paving the Path to a Purposeful Hustle

Back to Podcast John Jantsch: When you work for a big brand, run your own small business, do freelance work, doesn’t matter, getting traffic to your website is always an issue. That’s why I love tools like Ahrefs. It’s an all in one SEO tool set that’ll help you solveRead More

How Did the Customer Journey Evolve in 2019?

The customer journey is at the heart of all marketing efforts. I wrote last week about how the marketing hourglass and the marketing maturity model are the two frameworks to guide you through the creation of your entire marketing system. While the marketing maturity model helps you to establish andRead More

Break Free B2B Series: Judy Tian on Humanizing B2B Through Influencer Marketing

As the world’s largest social network for professionals, LinkedIn* lies at the epicenter of people and business.  Profiles on the platform put a real face on our professional brands, allowing visitors to learn about our interests, career experiences, and personalities. Emphasizing this human element, and creating a genuine sense ofRead More

How to Direct Your Next Martech Investment

As marketing grows ever more tech-oriented, here’s how to adopt the right solutions for your business. December 9, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. You may not want to hear this, but marketing today is verging on science. It’s undebatable that technology is inRead More

How to Maximize Your Startup’s Content-Marketing Budget

Businesses with razor-thin margins can still generate real ROI. December 9, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. You’re running a new startup and trying your hardest to keep your budget alive — sound familiar? If so, content marketing might not seem like your top priority, butRead More

10 Top B2B Influencer Marketing Predictions for 2020

In late 2018, B2B influencer marketing was on the industry watch list as predictions for what this year would hold began popping up. And what we saw were some major advancements in what B2B marketers had planned for influencer marketing in 2019 including: Some of these initiatives rose to theRead More