It starts by asking questions. And ends by asking more questions. December 5, 2019 4 min read This story appears in the December 2019 issue of Entrepreneur. Subscribe » Q: I just launched a company, but I’m struggling to connect with my first customers. Help! — Lisa, Oklahoma City Before IRead More

Do you know that account-based marketing (ABM) is like spearfishing? Or that effective ABM requires sales and marketing departments to act like a unified soccer team? Or have you heard that some say B2B marketing may be heading for a shipwreck? These were just some of the great analogies thatRead More

Marketing Podcast with Tom CroninPodcast Transcript Today’s guest on the podcast is Tom Cronin. When he started his career in finance over two decades ago, he was not expecting to become an expert in meditation. But the stresses of a high-pressure job led him to seek peace and mindfulness inRead More

Back to Podcast John Jantsch: This episode is a Duct Tape Marketing Podcast, and is brought to you by pixelz.com. You’ve got to make those images look great. If you want them to pop, if you want them to represent your products, this is a retouching service to make yourRead More

Podcasts are a fantastic way to find new takes and tactics for your B2B marketing. They’re also great for picking up new marketing ideas and getting fresh perspectives you might not otherwise find. We’ve put together a list of five podcasts that offer marketing insight from a wide array ofRead More

When it comes to effective digital marketing, the speed of technology, innovation and adoption presents unique challenges. December 3, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Presented by If you’re trying to introduce your law practice to a new level of online marketing, you may beRead More

David Newman, host of The Speaking Show podcast, invites John Jantsch to discuss his latest book, The Self-Reliant Entrepreneur. Jantsch is an established marketing expert, who has run his own marketing consulting firm for 30 years and written five books on the topic. This book is a departure from hisRead More

Marketing Podcast with Yaniv MasjediPodcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with Yaniv Masjedi, CMO of Nextiva. Nextiva is a cloud communications company based in Scottsdale, Arizona, and Masjedi has been a part of the team since the company was founded in 2008. On today’sRead More

Back to Podcast John Jantsch: When you work for a big brand, run your own small business, do freelance work, doesn’t matter, getting traffic to your website is always an issue. That’s why I love tools like Ahrefs. It’s an all in one SEO tool set that’ll help you solveRead More

The Duct Tape philosophy is that marketing is a system. There are so many moving parts that go into creating a great marketing strategy that, without a guiding framework, it’s easy to get tangled up, twisted around, and lost completely in the weeds. Over the years, I’ve developed two systemsRead More