Marketing Podcast with Kim SpaldingPodcast Transcript On this episode of the Duct Tape Marketing Podcast, I visit with Kim Spalding, product leader and general manager of Ads for Small Business and Emerging Markets at Google. Spalding has been a small business owner herself, having co-founded Seia Wine Cellars in 2001Read More

Back to Podcast John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. John Jantsch: Hello, and welcome to another episode of theRead More

One of the trickiest things about social media is that there are multiple platforms you need to keep up with. Just about every business should have a presence on “the big four” (Facebook, Twitter, Instagram, and LinkedIn). And for certain businesses, additional platforms like SnapChat or Pinterest might make sense.Read More

Small Business Trends reviews John Jantsch’s latest book, The Self-Reliant Entrepreneur. John Jantsch is known in marketing circles as a leading expert on small business marketing. He’s written five books on the topic, but his latest book, released October 22, 2019, is a far cry from his previous how-to marketingRead More

For some marketers, it’s second nature. For others, it’s uncomfortable territory. But no matter your predisposition, there’s no denying that personal brand-building is an essential skill in today’s B2B marketing environment.  It’s also fun! Cultivating your social media brand offers an opportunity to tie your own interests, passions, and perspectivesRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Become an expert with Google Ads, YouTube Ads, and LinkedIn Advertising. November 2, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the saleRead More

The real work begins after you start your online business. November 1, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. These days, your online platform is crucial. Consumers trust brands more readily if they have an online presence, and per Vox, top tier influencers with substantialRead More

How do you appeal to new consumers who are interested in partaking of the plant for the first time? These entrepreneurs have built their businesses on answering this question. November 1, 2019 5 min read This story appears in the October 2019 issue of Green Entrepreneur. Subscribe » As adult-useRead More

30% of B2B marketers own up to delivering a ‘poor’ digital experienceLegacy system and lack of funding have led 30 percent of B2B marketers to delivering poor digital customer experiences, according to newly-released survey data, with 54 percent also noting that disjointed technology has held back their efforts. The DrumRead More