Beyond IMTS Interview – The Self-Reliant Entrepreneur

Steve Miller chats with author and marketing expert John Jantsch about his latest book, The Self-Reliant Entrepreneur. The book is structured as 366 daily meditations; centered around a reading from a transcendentalist author, each entry is designed to help guide entrepreneurs through the highs and lows of the entrepreneurial life.Read More

Bringing Marketing and Product Development Together

Marketing Podcast with Jill SoleyPodcast Transcript On this episode of the Duct Tape Marketing Podcast, I visit with author and product and marketing executive Jill Soley. Soley has been developing, launching, and nurturing products for nearly 20 years; she’s currently the Chief Product Officer at the agile project management softwareRead More

Transcript of Bringing Marketing and Product Development Together

Back to Podcast John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. John Jantsch: Hello, and welcome to another episode of TheRead More

Why Obtaining Backlinks is a Lot Like Networking

Obtaining backlinks is an important part of building out your SEO strategy. When you have a fair number of backlinks from reputable sites, it signals to Google that your site is reputable, too. By establishing yourself as a trustworthy presence on the web, you’ll find your pages getting prioritized inRead More

Creating B2B Content With Impact: Pearls of Wisdom from Marketing Leaders

Back in 2017, Dr. Rick Rigsby delivered an impassioned commencement speech at California State University Maritime Academy, sending the internet into a motivational frenzy. The minister, speaker, and former college professor regaled the audience with key learnings from the “wisest person” he’d ever met—a third-grade dropout, who also happened toRead More

John Jantsch on the Top Business Leaders Podcast – The Self-Reliant Entrepreneur

John Jantsch sits down with author, speaker, and book coach Dan Janal to discuss his latest book, The Self-Reliant Entrepreneur. This is Jantsch’s sixth book, and this one is different; while the others have been firmly in the realm of marketing, this book is structured as 366 meditations aimed at guidingRead More

Trust Begins Within: The Vital Importance of Building Internal Trust in Marketing

Let’s cut to the chase: If brands and marketers can’t build trust internally at their organizations, they’ll never be able to develop it outwardly in an authentic way. Plain and simple. When marketers broadcast trustworthiness as a virtue through content and messaging, while their company visibly deals with discord andRead More

Weekend Favs October 26

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

7 Headline Writing Formats That Get Journalists to Read Your Pitch

Learn the writing techniques that grab a reader’s attention with just a few carefully selected words. October 28, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The most important part of a press release or pitch is the headline. If the headline doesn’t get a journalist’sRead More

How to Find the Best CRM for Your Franchise

Find the software that will keep you — and your customers — happy. October 25, 2019 4 min read This story appears in the October 2019 issue of Entrepreneur. Subscribe » 1. Prioritize Ease of Use — for Yourself and Customers From Dan Tyre, sales director at HubSpot, a CRM providerRead More