6 Areas of Law Every Business Owner Needs to Understand
Avoiding costly missteps can help ensure long-term success. October 25, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. If you own a business, especially a fledgling or small business, you probably do not have a large team of attorneys on retainer to address the myriad legalRead More
Digital Marketing News: Snapchat Growth Booms, Facebook Usage Falls, B2B Buyers Seek Greater Loyalty, Podcast Ads Succeed
Report: Facebook usage drops a stunning 26% since 2017Facebook usage has dropped 26 percent since 2017, according to newly-released report data, also showing that the social media giant’s monthly usage average fell from 14 hours to 9 among U.S. users. Fast Company [embedded content] IAB: First-half 2019 online ad spendingRead More
The Secret to Getting a Job That Pays 6 Figures
The marketing guru talks about how he reached six figures. October 24, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu discusses how he landed a six-figure marketing job. Siu talks about how the first marketing job he landed, which he eventuallyRead More
10 Tips From Influencer Marketing’s Hidden 1,000-Year History
When it comes to influencer marketing, we usually think of it as a fairly recent or even cutting-edge innovation. However, when you consider what’s at its heart, influencer marketing’s roots date back well over 1,000 years. The way successful professionals practice influencer marketing is undoubtedly innovative and thoroughly modern, yetRead More
How to Use TikTok to Promote Your Business
October 23, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Does the hottest new social media platform TikTok confuse you? To some, it probably seems like just a lip-syncing video app for teens, but it’s much more than that. If you use TikTok just right, youRead More
3 Marketing Lessons from Bed Bath & Beyond’s ‘Offline Shopping’ Ad
The retailer’s brick-and-mortar pitch should resonate with all businesses. October 23, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. I was recently in the market for a new vacuum cleaner and was doing my usual shopping routine — i.e. browsing on Amazon and reading reviews to get moreRead More
How to Write a Winning PR Pitch
A three-step guide to gaining meaningful journalistic coverage. October 23, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. Visibility can often mean the difference between failure and success for small businesses, corporations and entrepreneurs. I love NPR’s podcast, How I Built This, detailing the stories of successfulRead More
This Custom Link Tool Can Simplify All of Your Marketing
Create unique audiences and get detailed analytics from all of your links. October 23, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from theRead More
Class Is In Session: 8 Opportunities From the 2020 B2B Content Marketing Benchmarks Report
Anyone who went to public school as a kid remembers Report Card Day. Sometimes, it was a day to celebrate — to see the results of our efforts written down in black and white, suitable for framing. Sometimes it was a sobering reminder of a misspent semester cutting class toRead More
How to Get Influencers to Promote Your Brand
Jersey Champs founder Sean Kelly explains how he’s leveraged influencers for massive growth. October 22, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Earlier this month, I published an article on how to leverage a large Instagram account to build a lucrative career. Today, I want to approachRead More
