Free Webinar: 5 Strategies to Prepare Your Business for the Holiday Rush
Learn to prepare your business for the holiday rush-both in terms of sales and operations. October 22, 2019 2 min read Ending the year strong is on every entrepreneur’s list. And if your business sells products or services, you’ve likely considered what the holiday rush will mean for you. AreRead More
Imagine What’s Possible: Top Insights & Favorite Marketing Moments From #MPB2B 2019
If we had to describe the experience at this year’s MarketingProfs B2B Forum in one word, we would probably have to go with “neighborly.” Yes, this vibe was intentionally embedded by the event organizers, who constructed the main stage and supporting elements at MPB2B around a “Mister Rogers’ Neighborhood” theme.Read More
3 Popular Business-Naming Habits Worth Breaking
One-size-fits-all wisdom doesn’t always apply to a wide range of businesses. October 21, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. So it’s time to create a name for your new brand, business, product or app. You’ve read all the articles and guides, and now you’re evenRead More
Ian Altman’s Same Side Selling Podcast – The Self-Reliant Entrepreneur
Anyone working today can benefit from cultivating self-reliance. Entrepreneur and marketing expert John Jantsch hopes to help people develop the habit of self-reliance in his latest book, The Self-Reliant Entrepreneur, due out on October 22, 2019. In this episode of the Same Side Selling Podcast with Ian Altman, Jantsch sharesRead More
How Intuit Surmounted Stagnating Lead Gen with Customer Insight
Here’s something you might already know about Intuit: The leading financial software company has been around for 35 years, buoyed by its primary software offerings, TurboTax and QuickBooks. Here’s something you might not know (at least it was news to me): While Intuit does market to consumers, B2B customers compriseRead More
4 Ways to Spice Up B2B Marketing
October 21, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. When marketing to larger companies, entrepreneurs know they need to stand out. While many of them execute engaging, belly-busting B2C campaigns, however, they rarely break the mold with their B2B marketing. Why not? Often, it’s becauseRead More
The Self-Reliant Entrepreneur Reading: Spring
This week marks the launch of my latest book, The Self-Reliant Entrepreneur. Each day this week, I’ll be sharing an excerpt from the book. Please enjoy this selection from Henry David Thoreau’s Walden, along with my commentary relating it back to entrepreneurship, plus a challenge question for you to ponder. JJRead More
Tales from the B2B Influencer Marketing Trenches with Leaders from Dell & SAP #MPB2B
When was the last time you made a purchase without reading multiple reviews, asking your friends for recommendations or relying on an endorsement from someone that you know and trust? The likely response is: “I can’t even remember that far back.” While trusting the insights of others to inform ourRead More
Weekend Favs October 19
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More
What Can The End Of Alcohol Prohibition Teach Cannabis Entrepreneurs?
Research, regulations and consumer sentiments move more quickly today than they did in the 1930s. But cannabis entrepreneurs can learn a lot from their predecessors. October 18, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. As the United States crawls slowly toward the end of theRead More
