When it comes to food without animal products, the right descriptor can be make-or-break. September 27, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Food can be described in many different ways, but a few words on a label can make or break a business. When it comesRead More

B2B Personalization Strategies Pivoting As Buyers Require Confidence, ConsensusA new survey from Gartner reveals that there is plentiful high-quality buying information available to B2B buyers, even to the point where 50 percent view the large amount of trustworthy data at hand as overwhelming. Demand Gen Report [embedded content] Giphy toRead More

Start creating list segments based on actions users don’t take. September 26, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Email-marketing segmentation has been proven to boost campaign results, and thanks to modern automation features, it’s easier than ever to segment email lists and send highly targeted messages toRead More

Eric Siu explains how to help your business see dynamite marketing results. September 26, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu discusses batching and promoting your content. When you’re promoting your content, it’s extremely helpful to focus on whoRead More

September 26, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. The era of the expert is gone. Why? Because with a little media exposure and an active and engaged following on social media, even the new business owner on the block can become the most visible entrepreneurRead More

John Jantsch, marketing expert and the author of several books, sits down with Elaine Fogel to discuss his upcoming book, The Self-Reliant Entrepreneur. Due out in October 2019, the book is a series of 366 meditations for entrepreneurs, featuring readings from famous transcendentalist authors and John’s musings from his 30 yearRead More

Marketing Podcast with Dan Gershenson and Ian CantlePodcast Transcript On this episode of the Duct Tape Marketing Podcast, I chat with Ian Cantle and Dan Gershenson, who are both marketing experts and members of the Duct Tape Marketing Consultant Network. Ian Cantle runs Outsourced Marketing and Dan Gershenson runs HighRead More

Back to Podcast John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch and my guest today, guests as in plural, are Ian Cantle and Dan Gershenson. They are both marketing consultants and part of the Duct Tape Marketing Consultant network. AndRead More

Get more productive using this hat trick of hacks. September 26, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Ping, ding, clickety-clack and swoosh. Then repeat: again, and again, and again. Sound familiar? It should. According to a McKinsey study, 28 percent of the average workweek isRead More

Ty Heath is one of those people who’s reputation precedes them. I had heard of Ty as a marketing industry speaker and force for change working at LinkedIn before finally meeting her in person. The IRL Ty experience did not disappoint. Each time I meet with Ty, ideas pop likeRead More